7 Reasons Why A Website is Necessary for Your Small Business
Does your small business have a website? Are you thinking about having a website created for your dental practice?
A website can help showcase your expertise and better position your business. A website also has the potential to be your primary tool for standing out in a crowd.
But perhaps you aren’t sure if the cost and time are worth it to having an online presence. If you’re on the fence about whether to invest in a website for your business, consider these startling statistics:
- Roughly 81 percent of people research a business on the internet before making a purchasing decision; That comes to approximately 25 million people searching for businesses online;
- Nearly half of consumers (45 percent) are likely to visit your company’s physical location after finding a strong online presence (i.e. a website) on a local search page;
- About 84 percent of today’s consumers believe that a website makes your business more credible than companies that only have social media profiles;
The importance of a website for businesses can’t be overstated when it comes to forming trusting and loyal relationships with customers.
About 56 percent of people reported that they will not trust a business without a website.
You might be wondering how many small businesses like yours have a website.
As of 2022, fewer than 64 percent of small businesses had a website.
If you are still unsure if a website would serve your bottom-line needs, consider the following seven reasons that it could prove lucrative and significantly strengthen your profit margin.
1) Gives Your Business Instant Credibility
When you have a compelling and attractive website to promote your business, you gain more brand awareness – and you enjoy instant credibility. Your existing customers and your leads will perceive your company as being a legitimate player in the marketplace.
There is a high likelihood that your competitors will have a website to garner new customers. If you are without a website, consumers who know of your company will probably not take you as seriously as your competitors. Stay ahead of the competition by having a website that looks professional and clearly communicates quality information about your products or services.
Ultimately, having a website is a great opportunity to make a positive initial impression. It will also convey to online users that you are a legitimate business.
2) Establishes Your Business in Your Industry
As mentioned earlier, more than 80 percent of consumers research products and services online before making a purchase. If your competitors have a solid online presence – and you don’t – you are losing out on a lot of potential new customers.
In order to maintain a strong position in the marketplace, it is essential that you create a direct channel between your products or services and consumers. It is important for your bottom line that you draw the interest of as many potential new customers as possible. A website will do that for you.
3) Promotes Your Brand
One of the main purposes of having a website is to generate greater brand awareness. If created with an appealing design and compelling content, your website should reflect your brand’s primary selling points and your company’s unique selling proposition.
Showcasing your brand on your website communicates how your company stands out from the competition. If done right, your website will also highlight your brand differentiation points. This will increase the chances of your prospects becoming your newest customers.
Your website is the main tool at your disposal to promote your wares to people who are eager to buy what you’re selling.
4) Nurture Leads
A website is a powerful tool in your marketing arsenal to cultivate leads and convert them into customers. Your website should be intuitive and user friendly so online users can easily learn about your products.
With eye-catching images and photos, appealing graphics, along with meaningful marketing copy, your website is well positioned to capture the attention of interested potential buyers. Think of your website as a highly useful platform to convert leads into customers.
Consider that even though creating a website entails a major cost, your website’s capability to draw and nurture leads ultimately gives you a significant return on your investment.
5) Provides Latest Information About Your Business
Your website is available to visitors 24/7. This makes it easy and convenient to post the latest product updates and features. This could play a significant role in sparking strong interest in your brand from website visitors.
It will serve your company well if you keep your website constantly updated so visitors find relevant information for their shopping needs. This gives you an opportunity to upsell both customers and prospects.
6) Display Customer Reviews Touting Your Products & Services
Utilize your website to showcase your best reviews and/or testimonials. This is an ideal way to establish social proof.
Having a website that displays happy and satisfied customers will also impress visitors and cause them to think positively about your products or services.
Glowing customer reviews are responsible for securing your online visibility in search rankings. The higher your website displays on Search Engine Results Pages, or SERPs, the more traffic your website will receive. That gives your business a reliable pool of leads that can be mined for generating new customers.
Other benefits of customer testimonials include the following:
- Makes your customers feel heard and valued
- Understand your customers better
- Increases customer satisfaction
- Enhances Customer experience
- Boosts loyalty
- Improves products and services
7) Promote Buying and Selling on Your Site
Another reason your business should have a website is to provide a convenient way for online consumers to buy your products or services. Consider this:
- Global e-commerce sales were expected to reach $5.5 trillion in 2022.
Your website is the perfect platform for encouraging the buying and selling of your merchandise. Studies show that about 76 percent of U. S. adults shop online. This trend in recent years has been especially noticeable. Between the second quarter of 2020 and the first quarter of 2021, e-commerce saw growth ranging from 32 percent to 43.8 percent.
These numbers represent a lasting change, boosting e-commerce over brick-and-mortar stores.
This is why it is more important now than ever to leverage your professional website for optimal e-commerce.
The Power of a Website
A business’s online presence, regardless of industry, can have a substantial impact on its success. In this era of digital marketing, having a website is crucial to establishing a viable presence in the marketplace.
Based on what we have shown here, it is clear that every business should have a website. There is a relatively small and inexpensive barrier to entry, and there is an enormous opportunity for growing your small business.
Let Lemon Head Design Help Your Business Succeed Online
Lemon Head Design is a web services agency that has a proven track record of helping businesses – and dental practices – be successful with well-designed, money-making websites. Our award-winning designers produce websites with the user in mind so businesses can more easily connect with potential customers.
With Lemon Head Design, we will create a professional, eye-catching website that attracts the people you want as customers, all while contributing to your bottom line!
For more than a dozen years, Lemon Head Design has been the premier source for website design in Utah. We have helped hundreds of our clients succeed online. Why shouldn’t our next client be you?
you may also like
The Power of a Well-Designed Landing Page
In today’s digital age, a well-designed landing page can be a powerful tool for businesses to attract…
The Importance of Mobile-Friendly Websites
If your business website isn’t mobile friendly, you’re missing out on scores of potential new clients and…
The importance of a digital marketing strategy
In today’s digital world, it is almost impossible for a business to succeed online without a comprehensive…
The Secret to Successful Company Growth
We're determined to help your company grow by providing a solid marketing foundation and all the tools you need to accellerate your growth, from your website to your online and offline marketing strategies.
Download Our Guide
You have a great company, all the expertise you can possible attain in your industy, and you offer an excellent service.
Now for the age-old question...