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Adam McGee

Is Your Brand Boring? Spice it up With These 7 Tips

By | Business, Design, Marketing, Web Design | No Comments

Building a strong and interesting brand is important for organizations if they are to remain relevant and competitive. Very few brands get to enjoy a market with few competitors. For this reason, having a bland and boring brand can derail any business no matter how unique their products and services are. Herein are seven effective ways for any business to spice up a boring brand.

Create a bold Mission and Vision Statement

The mission and vision statement is a vital component of branding. Many organizations often make the mistake of having a generic mission statement. A mission statement that is not inspiring and unique will not spark any interest in the consumer base. The large majority of mission statements only touch on making a business successful or being leaders in their specific industries.

This is what the consumers are used to seeing. Businesses should develop a mission statement that goes beyond the business. For instance, a statement that points to making a community better creates a brand that customers can relate to.

Social Media Marketing

Social media is one of the best tools that organizations can employ to develop their brands. Online studies indicate that nearly 80 % of people on social mediums follow at least one brand. This means that people are actually eager to connect with brands they find interesting.

The best way to spice up a brand on social media is through content marketing. Businesses should invest in sharing relevant, helpful and engaging content alongside the usual product announcements and offers.

Utilize Visual Content

While having a website is almost mandatory in today’s competitive markets, this alone is not enough to stand out. It has been proved extensively that people do not prefer being met with boring lines of text when they log onto a website.

Engaging visual content is a key part of web design. Including visuals in shared content can transform an organization’s website from bland to viral in a very short time.

Avoid Placing Limits on the Brand

Most marketers limit their branding efforts to the designated budgets leading to boring brands. Contrary to popular belief, budgets have little to do with marketing success. This is evident looking at the opportunities presented by the developments in information technology.

The trick lies in finding a working angle. More often than not, this is found beyond the products and services a business is offering. It can be a compelling story of an exceptional employee or interesting interaction with the customers.

Know what the Audience Values

As consumers today become more informed, organizations have to develop their brands with their target audience in mind. A brand may seem boring simply because it is aimed at the wrong audience.

Using web analytical tools and direct communication, marketers today can be able to conduct research on what their customers are interested in, their values, trends, and needs. With this information, every aspect of branding can be tailored accordingly.

Embrace Good Design Principles

There are numerous design techniques that can be used to transform a boring brand into an engaging one. These can be used to market even the most generic products and services. They include having a clear and clutter free design, displaying fewer choices, embracing web design best practices, and website optimization to improve the user experience.

Have a Unique Selling Proposition

Many organizations assume that a selling proposition or angle has to be something that has never been seen before. On the contrary, a successful rebranding strategy can be about conducting ordinary operations in different ways. Customers become greater and ambassadors if they have unique experiences.

Developing an interesting brand is not the end game. Keeping the brand interesting makes up the difficult part. As such, brand development should be a continuous process in any organization.

Learn to code: The basics that every site owner needs to know

By | Design, Web Design | No Comments

Thanks to development in technology and software, today nearly anyone can create and manage a website for business or personal purposes. However, it is not as easy as it sounds.

To be a successful webmaster, a person must get acquainted to web programming languages, the most common and important of which is Hyper Text Mark-up Language (HTML). Herein are several things all website owners need to know.

Publishing information on the web.

HTML is a document layout and hyperlink specification mark-up language that is used to format information and text for the web. It is important for all website owners to note that HTML is not a programming language like Java, Python or C++. At the very basic an HTML element consists of an opening tag () and a closing tag (). The closing tag is indicated by a slash before the tag name.

There are seven basic HTML tags. These include HTML document tags, document body tags, headings tags, paragraph tags, line break tags, horizontal rule tags and comments tags. The tags consist of a tag name and sometimes one or more optional attributes carrying values.

These values modify the default behavior and settings of a tag. HTML elements function to instruct browsers on how to render the content in a website. Today the recommended standard is the extensible Hyper Text Mark-up Language (XHTML).

Additionally, a few HTML elements do not contain anything. Such elements are referred to as empty elements. Empty elements either insert objects such as lines and line breaks or point to a resource such as an image or video.

HTML Coding Syntax

In HTML proper publishing is guided by a set of coding rules. Familiarity with these rules will make coding much easier for website owners. The XHTML tags must always be in lower case. However HTML accepts both lower and uppercase elements.

All the attribute values must be enclosed in double quotes and elements must be properly nested. A nested tag is a kind of tag where an element is enclosed in with multiple tags. Additionally, all empty elements must be closed. Closing in HTML is simply adding a slash after a tag name.

All attributes must be given explicit values and XHTML files should be saved with extension html rather than htm. Either can do but it is recommended to be consistent with the save extensions. HTML can be quite challenging at first but a website owner can learn more about it from free online tutorials, eBooks and coding guides.

Important of learning to code.

It is very beneficial for website owners to learn basic coding. Since Web Pages are built in HTML language, website owners can write this language themselves using a simple text editor such as Notepad.

Learning how to code allows website owners to customize their sites to their preferable specifications. Whenever they need to edit and tweak web pages knowledge of HTML would be handy. Additionally, coding allows website owners to create much neater and cleaner web pages, place links within the web pages and also to repair any broken pages.

Websites need to be continually updated, edited, redesigned and repaired. For any website to grow, be successful and stay that way the website owner definitely has to have some coding knowledge.

Which Colors Will Ruin Your Site’s Chances at Converting Sales

By | Design, Web Design | No Comments

Today the internet is awash with hundreds if not thousands of business websites all across the globe, but have you ever asked yourself what colors serve to attract clients and which ones actually repel them? It is common knowledge that colors leave a first lasting impression and can subliminally affect how potential clients perceive your business.

It’s therefore important to know what specific colors mean to people and the specific feelings they invoke in them. Statistics clearly show the power of colors on consumers’ minds and how that influences their purchasing power. The choice of colors used on a site can promote or harm a site, inevitably affecting sales altogether. Herein is a list of colors that are likely to lower your sites sales:

1. Blue on a red background.

These two colors are too strong for each other and tend to compete for attention. As a result; they play tricks on the customer’s eyes causing fatigue and irritation. This inevitably causes the customer to leave your site before getting complete information about your products or services.

2. Yellow.

It is a vibrant color that easily attracts the attention of customers, but it’s not ideal as a background color since it can be alarming and unappealing. Since it is difficult to balance these two colors, when used against a red background, it can be very overpowering to the eyes.

3. White.

It is an expression of purity and cleanliness. A good balance of white is needed in a site since too much of it creates a feeling of emptiness and this can be boring to the eyes. When using it as a background, avoid light colors on it.

4. Black.

It should be used minimally and not as a site’s background. This is because it is too strong and has a tendency to overpower every other color on the page including white. Texts on a black background are completely unreadable.

5. Bright Blue.

It is a great color for a website but when used as a background, it can be too strong to look at. The closer to neon it gets, the more difficult it becomes to look at for a considerable period of time. Ultimately, this does not do your business any good.

6. Neon colors.

As much as they are eye catching, they tend to be irritating and they tire the eyes easily. As a result, they end up causing annoyance instead of feelings of happiness that businesses want associated with their products.

7. Jungle green.

This color should be used selectively and definitely not as a background because it is too intense and makes any text on it unreadable. That said, the worst colors to use on such a green background are shades of yellow, green or purple.

8. Multiple-colored boxes.

When many different colors are used together they are unappealing to say the least. They confuse the eyes making readers unable to focus.

When choosing colors for your website, it is very crucial that you consider them very carefully because of the effect they have on potential clients who visit your site. A poor choice of color can leave the client feeling irritated or affect their mood negatively, forcing them to leave your site. The ripple effect is that business sales drop significantly.

What Makes for a Good Logo?

By | Business, Design, Web Design | No Comments

A logo is an important component of a business brand. It is the visual manifestation of a business and symbolically represents the business values, products and services.

An effective logo is one that invokes feelings in consumers and allows them to instantly associate it with the particular business. For business brands to have long term success, entrepreneurs must invest in their logos. Herein are several vital characteristics that make a good logo.

1. Simplicity

A business or company logo should be streamlined as it makes the logo easy to recognize. Complicated logos do not engage consumers visually and they make it difficult to remember. A simple logo will easily convey a clear message to consumers in an instant.

It makes it easier for potential clients to recall if they are referred by regular clients of the business. Additionally, simple logos are more aesthetically pleasing to a viewer which further reinforces the business image.

2. Uniqueness.

Nowadays, the market is awash with tons of product and service providers. Competition for customers is stiffer especially with the development of e-commerce. With a unique logo, a business has higher chances of standing out among st the competition.

A common place business logo makes customers struggle to associate it with the specific business. Chances are they will mistake it for another totally different business. Moreover, a business brand benefits most from a logo that is distinct among other logos. However, in the process making a unique logo the designers should make sure they do not end up complicating the logo.

3. Versatility.

A good logo should be easily portrayed in all the business mediums without losing the message it is meant to convey. This particularly applies to the graphic design strategy.

Whether on company websites, advertisements, emails, blogs, social media outlets, print outs or videos the business logo should be effective. The colors or taglines used should elicit the same response in the mind of the consumer no matter where the logo appears.

4. Customization.

Ideally, all business logos should be designed with the specific target demographic in mind. They have to relate in a way to the targeted audience. The design, tag lines and colors should be relevant to the business niche. Business owners should factor in the age, gender, income bracket and preferences of their target audience and tailor their logos accordingly.

5. Ability to withstand the test of time.

Consumer trends will always be dynamic. People generally do not have preset purchasing habits. With time, customers change their preferences and how they use products and services. In order for a business brand to stay competitive, its logo should be timeless.

The logo should not weaken the brand due to market changes. Changing a business logo constantly can lead to customer fallout because they no longer associate the updated logos with the original business. To them, businesses without a timeless logo seem like totally new enterprises.

Logo designers should remember not to subscribe to latest designs and logo techniques. Trends come and go, eventually becoming clichés. A good logo should be able to endure such changes, while still portraying the same message etched in the customers’ minds.

5 Ways to Skyrocket up the Search Rankings

By | SEO | No Comments

No matter how amazing their products or services may be, no company can turn a profit unless they are getting as much publicity as possible. For many businesses, this will require a modern website that is ranking well in the search engine results pages, but maintaining these sites is often easier said than done. Anyone that has begun to notice that their website is falling behind the competition may want consider these five tips that will help them climb back up the rankings as quickly and efficiently as possible.

Redirect to One Site

One of the biggest mistakes that business owners make is having multiple site addresses that don’t get counted as a single “vote” in regards to search engines. Companies will often maintain a number of domains such as http://yourwebsite.com, yourwebsite.com, and yourwebsite.org without realizing those extra sites are actually hurting their rankings. Instead, they can use all of these sites to automatically redirect to the site they will be spending most of their time and energy on. In extreme circumstances, this can often double the site’s “value” in the eyes of the big search engines.

Start Updating Content

There are few things that will hurt a site’s rankings and its conversion rates like old content. When the leading search engines are indexing a site, one of the first things that they look for is new and relevant content. For many, this will mean the consistent release of content such as blogs. While this is important, those that are running the site should also consider options such as revamping the landing page, press releases, white pages, tutorials, infographics, and anything else that will keep visitors on the site for a longer period of time.

Become an Industry Leader

Many business owners tend to think of their website as a traditional advertising medium such as a billboard. Thinking of the website as a platform for connecting with customers and other industry leaders is actually a much more effective method of increasing that site’s rankings. Owners should start taking a look at industry forums, competitor’s websites, and anywhere else that they can start conversations and become a major voice within that particular field. Asking and answering questions is the quickest way to create effective backlinks that will skyrocket the site’s rankings.

Focus on Geographic Keywords

Another common mistake made by web designers and business owners is throwing a broad net when it comes to keywords and key phrases. The more common the keyword is, the more difficult it will be to move up in the search engine rankings. An easy way to do this is to think like potential customers and what types of searches they will make. Instead of a dentist going with options such as “cheap dental services”, they may want to tack on a geographical name and a specific treatment that they are known for.

Let Your Partners Work Do Some of the Work

Creating effective backlinks will also involve some work around the neighborhood. Local organizations that use a company’s name or add clips to sites such as YouTube could actually be invaluable when it comes to increasing a site’s rankings. Heading to meetings among local leaders, donating to charities, and any other methods a business owner can use to create a name for their company locally is actually going to translate into higher rankings.

Creating a high-ranking and effective website doesn’t happen by luck. Instead, business owners need to start thinking about ways they can actively contribute to the industry, connect with potential customers, and focus their efforts in the right areas.

How To Solve The Biggest Problems With Social Media

By | Social Media | No Comments

Social media has become inextricably connected with online marketing and nearly 2 billion people use it every single day. This presents business owners with an unparalleled platform for advertising their company, but managing these accounts is challenging at best. Making mistakes with social media will have a long-lasting impact on a company and could do quite a bit of damage to the bottom line. Every business owner should take a look at these common problems and see what they can do to avoid them in the coming years.

No Clear Plan or Goals

After the accounts have been set up and linked to the company’s website, it is time to start thinking about clear goals and a plan of action that will help the business meet those goals. Countless businesses create accounts with a few social media platforms without even considering what their plans are for the coming months, and this will waste their time and resources. It is important to start setting monthly goals and at least develop a rough outline of how those goals will be achieved.

Content Becomes Overly Promotional

Content that is overly promotional has become such a problem that Facebook actually announced it will crack down on these posts and remove them from users’ feeds. Social media accounts cannot be seen as a digital billboard in which a company can plaster their advertisements. Instead, owners need to start thinking of them as a way to interact with current and future customers while adding valuable content to their life. This content can be as simple as a lighthearted joke or as important as a breaking news story within that particular industry. There is a time and place for advertisements, but social media accounts are not one of them.

Regular Updates Become Overwhelming

After a few months of managing social media accounts, many will begin to notice just how time-consuming it can be. For these individuals, it is time to start thinking about quality over quantity. Facebook updates, Tweets, and YouTube videos don’t need to be released multiple times a day throughout the week. Instead, it is more effective to strategically time updates at peak hours and then analyze which of those updates are getting clicks. Business owners want to ensure that they continue to have touchpoints with their customers without overwhelming them with useless information.

Grammar Errors and Inaccurate Information

All it takes is a single bungled post for followers to immediately lose interest. In the best case scenario, a typo or grammar mistake will be overlooked, but it can also lead to a barrage of corrections and snide remarks. Even more dangerous is sharing information that is later found to be incorrect. Businesses that plan on sharing news and pop culture must be exceptionally careful where they are getting information from. It often seems like a good idea to jump on a breaking story just as it happens, but even the largest news organizations can get information wrong at some point.

The Competition Is Creating Too Much Noise

Social media gives small business owners an unprecedented platform to connect with the world, but it is also a busy, noisy, and fast-paced arena. Instead of going head-to-head with larger competition, small and medium-sized businesses need to narrow their focus instead of casting a larger net. Owners should be looking at where their key demographics interact and then engage them in those forums, chats, websites, and pages. If a few hours of social media management only produces a few dozen key customers per month, then it is most likely time well spent.

Where Should You Spend Your Time: Traffic or Conversion?

By | Business, Marketing, SEO | No Comments

Getting more traffic to a company’s website will do absolutely nothing if that traffic immediately hits the back button and leaves. On the other end of the spectrum, a website with stellar conversion rates may be a waste of money if there is not enough traffic flowing in. Finding a balance between traffic and conversion rate optimization (CRO) is no simple task, and it often feels as if focusing on one means the other is bound to slide backwards. Anyone that has found themselves in this dilemma may want to take a look at exactly what these two metrics are and which could be the most beneficial for their own business.

An Explanation of Traffic and Conversion Rates

At first glance, traffic and conversion rates seems to be relatively straightforward. Traffic is the amount of hits that the site is getting every day and conversion rates are how many of those hits lead to a sale. Many business owners will come to find out that interpreting this data is much easier said than done. Pouring over the numbers from programs such as Google Analytics might not always give as clear a picture as one would think. Owners need to be sure that it is actually potential customers that are being pulled into the site. Conversion rates are slightly more difficult to interpret and most people will use data such as the time spent on site, where they came from, and their click-through rate.

The Benefits of Conversion Rate Optimization

For most businesses, conversion rates are going to be in the single digits. This means that practically any money spent on CRO will result in higher profits. This can be tricky, however, because a mishandled CRO campaign can actually drive away traffic. Owners can think of the initial CRO as catching the “low hanging fruit” if their site is currently underperforming. This is also a great way to increase the site’s ROI (return on investment). Businesses that have already put money into a website and some basic online marketing will increase how much that investment is bringing back to them.

The Benefits of More Traffic

The primary benefit of getting more traffic is that it can be much easier than CRO. As long as the owner has gotten a feel for what does and does not work when it comes to bringing in traffic, all they have to do is increase the amount of time and energy spent on what works. Increased traffic is also predictable when it comes to how much will be made off new visitors. If conversion rates have hovered around 1 percent for the past few years, then any increase in the traffic will have a predictable increase in profits. A final thing to think about is the fact that increasing a site’s traffic is essentially risk free. Unlike a CRO campaign that could actually harm conversion rates if done incorrectly, more traffic will always be neutral at worst.

Which Should I Be Focusing On?

Unfortunately, there is no single answer that is going to be right for every business. When it comes to creating long-term growth, shifting focus over to conversion rates will produce great results as long as it is run by an experienced and dedicated team. An influx of traffic may provide immediate gains, but it can be an expensive proposition to continue pushing for higher numbers every single month. The third option is a balanced approach that can provide slow but steady growth, but this will make it difficult to gauge exactly what is working and what must be tweaked.

How to Leverage Great Photographs to Help You Sell Your Products

By | Design, Marketing | No Comments

Great product photography isn’t an easy feat for even the most experienced photographers. There are countless details to consider, especially when a business owner plans on leveraging those photographs to increase their sales. If you are ready to take your photos to the next level, then take a look at some of these simple tactics that you can use to manage your pictures as efficiently as possible.

Use Photographs That Evoke Emotions

Outside of a few rare products or services, your photos should be creating some sense of emotion in the viewer. While the potential customers may not laugh out loud at a single photograph, they should being to feel some minor emotions. Whether it is a sense of happiness, adventure, or pride, the vast majority of customers make their decisions because of their emotions. Use this knowledge to begin replacing second-rate photos with powerful images that will drive sales.

Integrate Themes or Mascots When Possible

Even if your company does not have a mascot, website mascots are extremely popular these days. The reason for this comes down to branding, or creating a unique “culture” around a company or website. It may not be appropriate to attach a goofy cartoon to every one of your pictures, but photography for your company should at least have some universal themes. From filters and borders to quirky angles and set backgrounds, anyone that sees the photograph should know exactly where it came from.

Give Photographs a Human Touch

You may be surprised to hear that adding human faces to your photographs could actually increase your conversion rates. Purchasing goods and services through a website can quickly become dry and impersonal, but this can be avoided with a few well-placed images with friendly faces. Even minor touches such as a picture of an employee along with a tag line will make a site more personal and welcoming. This is a great time to get motivated employees to help out with online sales.

Use Photos to Validate

Anyone that is making a purchase online wants to feel as if the item they are purchasing is popular, tangible, and used by others. A stock photo and a block of information will make the page feel sterile and could actually drive away traffic. Whenever possible, you should speak with satisfied clients and ask for a quick picture and comment for the website. Potential clients that see satisfied customers on the page are much more likely to make a purchase.

Know When Pros Are Needed

A business owner may have some skill with photography or have an aspiring photographer on their payroll, but it is always a good idea to know when to go to the pros. Product pictures and other photos that will go on the website will be extremely important, and if there is any chance that mistakes could be made you will want to seek out a professional photographer. These pros can help with the minor details such as shading and depth of field that most hobbyists will not consider.

Ditch the Stock Photos

There is a time and place for stock photos, but filling a site with nothing but this type of media will almost always be detrimental to your conversion rates. Even if you do not have the option for a professional photographer, there are countless places to acquire rights to high-quality photos that will only be seen on your website. The simple fact is that modern consumers will quickly notice when cheesy stock photos are used.

These few simple tips will help you and your company begin using photos to draw in traffic and make conversions quicker than ever.

How to Sell Your Products Directly From Your Site

By | Marketing, Web Design | No Comments

Creating a successful online store is not as intuitive as opening a local brick-and-mortar shop, but the results of an effective online presence can be staggering. You will instantly have access to potential customers throughout the world as well as reduce many of the logistical costs that plague new businesses. Anyone that is ready to jump into the world of e-commerce should keep these few tips in mind to make it as easy, affordable, and efficient as possible.

Domain and Hosting

There are quite a few companies that make the process of purchasing domain names and hosting the website easier than ever. For many small business owners, a prepackaged or template website with a name of their choosing will often be enough to get the process going. More experienced business owners will want to consider purchasing a handful of domain names so that other parties do not buy them up in the future. Hosting can generally be purchased from the same company that registered the domain name. This is also a good time to activate and organize social media accounts.

Shopping Carts

The most difficult part of this process for most small business owners will come down to how payments are made, received, and processed. This is another area where an owner may want to opt for a pre-made business account from a company such as PayPal. These online financial organizations are extremely easy to use, charge little in the way of fees, and often offer support such as customizable “buy now” buttons. A merchant account will also be necessary so that your business can accept Visa, MasterCard, and other major forms of payment. These accounts typically require a small startup fee and will take a small percentage from each payment.

Bringing in Traffic

An e-commerce site will give you unprecedented access to millions of potential customers throughout the world, but it will also increase the amount of competition that you have. Unless you are going to rely solely on word-of-mouth marketing (never advisable for e-commerce sites), you will need to think about optimizing your website. Search engine optimization (SEO) is the process of making a website more visible to internet traffic. This can become an incredibly complex process, but the basis is simple. The more useful and pertinent your website is, then the more traffic will be directed towards you. You will want to immediately consider starting a blog, linking to your social media accounts, or even paying for some basic advertising at the start.

Build on Your Success

Once your website is up, a merchant account has been created, and you have made that first sale, it is time to start thinking about long-term success. Depending on the industry that you are in, there are a wide variety of other factors that you will need to consider such as how to cheaply ship your products, trademarking, and protecting your website from criminals. Most owners will also want to utilize programs such as Google Analytics to see what is and isn’t working with their business. While online sales may seem impersonal, remember that there is a person behind the computer screen that is purchasing your products or services. It never hurts to send friendly emails or a simple thank you note to turn one-time customers into lifelong clients.

In the end, owners will need to decide exactly how much control they want over their website and how much support they will need. Those that are technically inclined will often be able to cut some corners or manage the website on their own while others will need assistance with graphic design, security, optimization, social media management, and advertising.

27 Things About Social Media Your Boss Wants To Know

By | Marketing, Social Media | No Comments

There is an art to helping out your boss and your company without becoming an office outcast, and one of the best ways to do this is to offer them some simple and proven advice when the opportunity presents itself. Here are 27 tips, tricks, and ideas that your manager will definitely want to know about when it comes to Facebook, Twitter, Instagram, YouTube, LinkedIn, and all other social media sites.

1. Fun Bios Go A Long Way

Taking a few extra minutes to write up a funny and interesting bio for any employees involved with the social media account and all of the managers of the company is a great way to add a face to your business.

2. Professional Pictures Set Social Media Accounts Apart

Professional pictures are more affordable than ever and a photo that doesn’t scale correctly to fit the website is an unprofessional eyesore.

3. Schedule Email Invites Regularly

As your email list grows with current and past customers, use these emails to your advantage. Instead of spamming them every week, schedule a few invites at monthly intervals.

4. All Pages Should Link to Your Social Media Accounts

Outside of a few key pages on a website, essentially every page should have one-click access to sharing or liking on social media.

5. And Vice Versa

Just as your web pages lead to your social media accounts, everything from Twitter to Facebook should have one-click access leading back to the homepage or pertinent product pages.

6. Advertise Your Social Media Accounts Instead of Your Website

Instead of writing out a lengthy web address to a potential new employee, go ahead and have them like your Facebook page and have them contact you through there.

7. Be Helpful and Friendly

A Cardinal Rule of social media is to stay friendly, helpful, and professional at all times. Never get into squabbles on a public forum.

8. Go Easy on the Sales Talk

Social media accounts can link back to product and service pages, but most traffic on these sites and apps are there to be entertained.

9. Always Measure Results

It is important to measure the success of all social media strategies. This may include anything from clickthrough rates to new followers.

10. Create Goals

When you have an accurate way to begin gauging your success, start setting monthly, quarterly, and yearly goals with these accounts.

11. Get As Many Employees On Board As Possible

Make your social media accounts fun for employees as well as clients and customers as they can drive quite a bit of traffic to you.

12. Update As Regularly As Possible

At the very minimum, business owners should be looking to update at least a handful of times per week with major posts a few times a month.

13. Don’t Just Broadcast, Engage

Instead of simply updating your feed or Tweeting a news story, take the time to respond to followers and engage with them in conversation.

14. Social Media Isn’t An Ad Page

As always, keep the conversation on social media pages light, cheerful, and useful for followers.

15. Make Someone Responsible

Pick at least one employee in the company to be responsible for updates and responding to followers.

16. Don’t Treat All Social Networks the Same

The same things don’t need to be shared on LinkedIn as Facebook and owners should know how to pick their outlets.

17. Use Hashtags Appropriately

Managers should be able to pick 10 to 15 of the most important hashtags and then focus on using those when possible.

18. Tag Appropriately

Every employee does not need to be tagged in a company photo so be careful about spamming followers with this information.

19. Marketing Objectives Should Be Rethought Periodically

Whether your current tactics are working perfectly or need some improvement, take some time to tweak them every few weeks.

20. Speak to Other Industry Leaders

Engaging with other industry leaders is not going to give them free advertisement, it will establish your place as a leader in that field.

21. Link to Other Industry Leaders

Unless they are direct competition, feel free to share information from other companies or industry leaders when they put up good posts.

22. Social Media Sites Should Have A “Personality”

Whether you choose to be quirky, sarcastic, or morose, pick a personality and stick to it with all social media accounts.

23. Fun Accounts Get Followers

Unless it goes against your industry, always remember that fun accounts get new followers.

24. Social Media Helps Create Business Relationships Too

Instead of simply searching out new customers, start to look for how your social media accounts can connect with vendors and business partners.

25. Inconsistent Profiles Lose Followers

Even if you are overwhelmed with business one week, always make sure to give followers and friends at least something to read.

26. Integrate These Accounts with All Departments

Social media account information should be forwarded to all pertinent departments such as human resources and customer service.

27. Create Company-Wide Social Media Policies

Finally, as your accounts become more popular, ensure that everyone in the company and everyone with access to those accounts understands that there are policies in place designed to avoid advertising catastrophes.

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