Category

Design

Is Your Brand Boring? Spice it up With These 7 Tips

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Building a strong and interesting brand is important for organizations if they are to remain relevant and competitive. Very few brands get to enjoy a market with few competitors. For this reason, having a bland and boring brand can derail any business no matter how unique their products and services are. Herein are seven effective ways for any business to spice up a boring brand.

Create a bold Mission and Vision Statement

The mission and vision statement is a vital component of branding. Many organizations often make the mistake of having a generic mission statement. A mission statement that is not inspiring and unique will not spark any interest in the consumer base. The large majority of mission statements only touch on making a business successful or being leaders in their specific industries.

This is what the consumers are used to seeing. Businesses should develop a mission statement that goes beyond the business. For instance, a statement that points to making a community better creates a brand that customers can relate to.

Social Media Marketing

Social media is one of the best tools that organizations can employ to develop their brands. Online studies indicate that nearly 80 % of people on social mediums follow at least one brand. This means that people are actually eager to connect with brands they find interesting.

The best way to spice up a brand on social media is through content marketing. Businesses should invest in sharing relevant, helpful and engaging content alongside the usual product announcements and offers.

Utilize Visual Content

While having a website is almost mandatory in today’s competitive markets, this alone is not enough to stand out. It has been proved extensively that people do not prefer being met with boring lines of text when they log onto a website.

Engaging visual content is a key part of web design. Including visuals in shared content can transform an organization’s website from bland to viral in a very short time.

Avoid Placing Limits on the Brand

Most marketers limit their branding efforts to the designated budgets leading to boring brands. Contrary to popular belief, budgets have little to do with marketing success. This is evident looking at the opportunities presented by the developments in information technology.

The trick lies in finding a working angle. More often than not, this is found beyond the products and services a business is offering. It can be a compelling story of an exceptional employee or interesting interaction with the customers.

Know what the Audience Values

As consumers today become more informed, organizations have to develop their brands with their target audience in mind. A brand may seem boring simply because it is aimed at the wrong audience.

Using web analytical tools and direct communication, marketers today can be able to conduct research on what their customers are interested in, their values, trends, and needs. With this information, every aspect of branding can be tailored accordingly.

Embrace Good Design Principles

There are numerous design techniques that can be used to transform a boring brand into an engaging one. These can be used to market even the most generic products and services. They include having a clear and clutter free design, displaying fewer choices, embracing web design best practices, and website optimization to improve the user experience.

Have a Unique Selling Proposition

Many organizations assume that a selling proposition or angle has to be something that has never been seen before. On the contrary, a successful rebranding strategy can be about conducting ordinary operations in different ways. Customers become greater and ambassadors if they have unique experiences.

Developing an interesting brand is not the end game. Keeping the brand interesting makes up the difficult part. As such, brand development should be a continuous process in any organization.

Learn to code: The basics that every site owner needs to know

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Thanks to development in technology and software, today nearly anyone can create and manage a website for business or personal purposes. However, it is not as easy as it sounds.

To be a successful webmaster, a person must get acquainted to web programming languages, the most common and important of which is Hyper Text Mark-up Language (HTML). Herein are several things all website owners need to know.

Publishing information on the web.

HTML is a document layout and hyperlink specification mark-up language that is used to format information and text for the web. It is important for all website owners to note that HTML is not a programming language like Java, Python or C++. At the very basic an HTML element consists of an opening tag () and a closing tag (). The closing tag is indicated by a slash before the tag name.

There are seven basic HTML tags. These include HTML document tags, document body tags, headings tags, paragraph tags, line break tags, horizontal rule tags and comments tags. The tags consist of a tag name and sometimes one or more optional attributes carrying values.

These values modify the default behavior and settings of a tag. HTML elements function to instruct browsers on how to render the content in a website. Today the recommended standard is the extensible Hyper Text Mark-up Language (XHTML).

Additionally, a few HTML elements do not contain anything. Such elements are referred to as empty elements. Empty elements either insert objects such as lines and line breaks or point to a resource such as an image or video.

HTML Coding Syntax

In HTML proper publishing is guided by a set of coding rules. Familiarity with these rules will make coding much easier for website owners. The XHTML tags must always be in lower case. However HTML accepts both lower and uppercase elements.

All the attribute values must be enclosed in double quotes and elements must be properly nested. A nested tag is a kind of tag where an element is enclosed in with multiple tags. Additionally, all empty elements must be closed. Closing in HTML is simply adding a slash after a tag name.

All attributes must be given explicit values and XHTML files should be saved with extension html rather than htm. Either can do but it is recommended to be consistent with the save extensions. HTML can be quite challenging at first but a website owner can learn more about it from free online tutorials, eBooks and coding guides.

Important of learning to code.

It is very beneficial for website owners to learn basic coding. Since Web Pages are built in HTML language, website owners can write this language themselves using a simple text editor such as Notepad.

Learning how to code allows website owners to customize their sites to their preferable specifications. Whenever they need to edit and tweak web pages knowledge of HTML would be handy. Additionally, coding allows website owners to create much neater and cleaner web pages, place links within the web pages and also to repair any broken pages.

Websites need to be continually updated, edited, redesigned and repaired. For any website to grow, be successful and stay that way the website owner definitely has to have some coding knowledge.

Which Colors Will Ruin Your Site’s Chances at Converting Sales

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Today the internet is awash with hundreds if not thousands of business websites all across the globe, but have you ever asked yourself what colors serve to attract clients and which ones actually repel them? It is common knowledge that colors leave a first lasting impression and can subliminally affect how potential clients perceive your business.

It’s therefore important to know what specific colors mean to people and the specific feelings they invoke in them. Statistics clearly show the power of colors on consumers’ minds and how that influences their purchasing power. The choice of colors used on a site can promote or harm a site, inevitably affecting sales altogether. Herein is a list of colors that are likely to lower your sites sales:

1. Blue on a red background.

These two colors are too strong for each other and tend to compete for attention. As a result; they play tricks on the customer’s eyes causing fatigue and irritation. This inevitably causes the customer to leave your site before getting complete information about your products or services.

2. Yellow.

It is a vibrant color that easily attracts the attention of customers, but it’s not ideal as a background color since it can be alarming and unappealing. Since it is difficult to balance these two colors, when used against a red background, it can be very overpowering to the eyes.

3. White.

It is an expression of purity and cleanliness. A good balance of white is needed in a site since too much of it creates a feeling of emptiness and this can be boring to the eyes. When using it as a background, avoid light colors on it.

4. Black.

It should be used minimally and not as a site’s background. This is because it is too strong and has a tendency to overpower every other color on the page including white. Texts on a black background are completely unreadable.

5. Bright Blue.

It is a great color for a website but when used as a background, it can be too strong to look at. The closer to neon it gets, the more difficult it becomes to look at for a considerable period of time. Ultimately, this does not do your business any good.

6. Neon colors.

As much as they are eye catching, they tend to be irritating and they tire the eyes easily. As a result, they end up causing annoyance instead of feelings of happiness that businesses want associated with their products.

7. Jungle green.

This color should be used selectively and definitely not as a background because it is too intense and makes any text on it unreadable. That said, the worst colors to use on such a green background are shades of yellow, green or purple.

8. Multiple-colored boxes.

When many different colors are used together they are unappealing to say the least. They confuse the eyes making readers unable to focus.

When choosing colors for your website, it is very crucial that you consider them very carefully because of the effect they have on potential clients who visit your site. A poor choice of color can leave the client feeling irritated or affect their mood negatively, forcing them to leave your site. The ripple effect is that business sales drop significantly.

What Makes for a Good Logo?

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A logo is an important component of a business brand. It is the visual manifestation of a business and symbolically represents the business values, products and services.

An effective logo is one that invokes feelings in consumers and allows them to instantly associate it with the particular business. For business brands to have long term success, entrepreneurs must invest in their logos. Herein are several vital characteristics that make a good logo.

1. Simplicity

A business or company logo should be streamlined as it makes the logo easy to recognize. Complicated logos do not engage consumers visually and they make it difficult to remember. A simple logo will easily convey a clear message to consumers in an instant.

It makes it easier for potential clients to recall if they are referred by regular clients of the business. Additionally, simple logos are more aesthetically pleasing to a viewer which further reinforces the business image.

2. Uniqueness.

Nowadays, the market is awash with tons of product and service providers. Competition for customers is stiffer especially with the development of e-commerce. With a unique logo, a business has higher chances of standing out among st the competition.

A common place business logo makes customers struggle to associate it with the specific business. Chances are they will mistake it for another totally different business. Moreover, a business brand benefits most from a logo that is distinct among other logos. However, in the process making a unique logo the designers should make sure they do not end up complicating the logo.

3. Versatility.

A good logo should be easily portrayed in all the business mediums without losing the message it is meant to convey. This particularly applies to the graphic design strategy.

Whether on company websites, advertisements, emails, blogs, social media outlets, print outs or videos the business logo should be effective. The colors or taglines used should elicit the same response in the mind of the consumer no matter where the logo appears.

4. Customization.

Ideally, all business logos should be designed with the specific target demographic in mind. They have to relate in a way to the targeted audience. The design, tag lines and colors should be relevant to the business niche. Business owners should factor in the age, gender, income bracket and preferences of their target audience and tailor their logos accordingly.

5. Ability to withstand the test of time.

Consumer trends will always be dynamic. People generally do not have preset purchasing habits. With time, customers change their preferences and how they use products and services. In order for a business brand to stay competitive, its logo should be timeless.

The logo should not weaken the brand due to market changes. Changing a business logo constantly can lead to customer fallout because they no longer associate the updated logos with the original business. To them, businesses without a timeless logo seem like totally new enterprises.

Logo designers should remember not to subscribe to latest designs and logo techniques. Trends come and go, eventually becoming clichés. A good logo should be able to endure such changes, while still portraying the same message etched in the customers’ minds.

Why We Love SEO (And You Should, Too!)

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Essentially, SEO (the common abbreviation for Search Engine Optimization) is the process of affecting the visibility of a website in search results using the right content and keywords. The main aim of SEO is to ensure that a website ranks higher on search engines for various keywords. To get to the first page of Yahoo!, Bing, or Google, you need to build your authority within the industry in which you operate.

We love SEO and it is lovable for a number of reasons.

1. It Is both Simple and Challenging

Although SEO looks simple to most people, it can be quite challenging. Basically, when web design and SEO experts design and develop a website, they insert various keywords within the content. As they do this, they format the pages and content in ways that give it a flow for the end user while at the same time is optimized for the search engine bots.

While this may seem simple enough, you need to remember that optimizing a website will depend on your instinct and a number of established paradigms. The search engines change their algorithms so often that today there is no silver bullet guaranteeing SEO success – making it a bit of a challenge.

2. Reliance on Community

Another reason why SEO is fun and lovable revolves around the fact that it relies and is built around a community of web design and search engine optimization experts, users, and website owners. This community has individuals who are dedicated, smart and friendly.

To succeed in your own SEO strategy, you need to understand how to interact with others within your part of the community. This means that you should be able to forge relationships that will yield you high quality back links from other websites and blogs. Start by getting the right web design services and watch as everything else falls into place.

Additionally, you should build a good image among your readers, website visitors and customers. They will share your content on social media, write sterling reviews for you, tell others about you and promote your brand on your behalf. This will go a long way in raising your returns on investment from your SEO efforts.

3. SEO Is a Game Changer

In the same way, websites rely on social media and PPC (Pay Per Click) ads to raise interest, promote themselves and increase their visibility. Digital marketing, as dictated by SEO, works more effectively while remaining affordable.

Essentially, SEO has completely changed the online advertising game. Today, you can get higher ranks for your websites and blogs without having to work too hard or pay too much. All you need to do is focus on the right strategies, work smart and use the best tools to get you on the first page for your chosen keywords. What is more, once your SEO tactics start working, they will continue growing your visibility.

Keep in mind that it will take you some time to build great content, build link profiles and adjust your on-page elements. SEO is a never ending job that much like building and maintaining a website, requires continual effort and attention. In the long run, you will start noticing an increase in the traffic coming to your website.

Search engine optimization is the best and most affordable thing you can concentrate on today. If you own a website or a blog, the most effective, most affordable and most visible way to build your image, get more visitors, and make them perform the actions you require is by using the right SEO tactics. Focus your efforts on SEO and watch as your website continuously ranks higher for your chosen keywords.

How to Leverage Great Photographs to Help You Sell Your Products

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Great product photography isn’t an easy feat for even the most experienced photographers. There are countless details to consider, especially when a business owner plans on leveraging those photographs to increase their sales. If you are ready to take your photos to the next level, then take a look at some of these simple tactics that you can use to manage your pictures as efficiently as possible.

Use Photographs That Evoke Emotions

Outside of a few rare products or services, your photos should be creating some sense of emotion in the viewer. While the potential customers may not laugh out loud at a single photograph, they should being to feel some minor emotions. Whether it is a sense of happiness, adventure, or pride, the vast majority of customers make their decisions because of their emotions. Use this knowledge to begin replacing second-rate photos with powerful images that will drive sales.

Integrate Themes or Mascots When Possible

Even if your company does not have a mascot, website mascots are extremely popular these days. The reason for this comes down to branding, or creating a unique “culture” around a company or website. It may not be appropriate to attach a goofy cartoon to every one of your pictures, but photography for your company should at least have some universal themes. From filters and borders to quirky angles and set backgrounds, anyone that sees the photograph should know exactly where it came from.

Give Photographs a Human Touch

You may be surprised to hear that adding human faces to your photographs could actually increase your conversion rates. Purchasing goods and services through a website can quickly become dry and impersonal, but this can be avoided with a few well-placed images with friendly faces. Even minor touches such as a picture of an employee along with a tag line will make a site more personal and welcoming. This is a great time to get motivated employees to help out with online sales.

Use Photos to Validate

Anyone that is making a purchase online wants to feel as if the item they are purchasing is popular, tangible, and used by others. A stock photo and a block of information will make the page feel sterile and could actually drive away traffic. Whenever possible, you should speak with satisfied clients and ask for a quick picture and comment for the website. Potential clients that see satisfied customers on the page are much more likely to make a purchase.

Know When Pros Are Needed

A business owner may have some skill with photography or have an aspiring photographer on their payroll, but it is always a good idea to know when to go to the pros. Product pictures and other photos that will go on the website will be extremely important, and if there is any chance that mistakes could be made you will want to seek out a professional photographer. These pros can help with the minor details such as shading and depth of field that most hobbyists will not consider.

Ditch the Stock Photos

There is a time and place for stock photos, but filling a site with nothing but this type of media will almost always be detrimental to your conversion rates. Even if you do not have the option for a professional photographer, there are countless places to acquire rights to high-quality photos that will only be seen on your website. The simple fact is that modern consumers will quickly notice when cheesy stock photos are used.

These few simple tips will help you and your company begin using photos to draw in traffic and make conversions quicker than ever.

Where to Find High Quality Free Images on the Web

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Business owners no longer need to spend thousands when they are in need of high-quality photos for brochures, pamphlets, or any other digital or print releases. While there is a time and a place in which custom photos will need to be purchased, many projects require nothing more than some generic media to break up blocks of information. Here is a closer look at five great places to begin searching for high-resolution photos without the hefty price tag.

Stockvault

Stockvault is a great place to start the search as it has a simple and intuitive design to find basic pictures. Users simply input the keyword that they are searching for or narrow their search with categories such as nature, business, and technology. All of the pictures are free, but users can also work with the Stockvault’s partner sites to find more specific media including textures and video clips. Those in need of generic images will find photos of almost any object or scene imaginable at Stockvault.

Freerange

Many are surprised to hear that Freerange offers so many high-resolution photos at absolutely no cost to users. This company stays in business by providing the photographers with revenue from the advertisements on the site, and this means that artists are actually competing to give users their free photos. Unlike Stockvault, however, Freerange does require you to make an account before downloading any photos, but the accounts are free and will not fill up your inbox with spam. If you do not find a photo that you are looking for, you can also describe an image and photographers will attempt to fill your order.

FreeImages

FreeImages has one of the largest databases with thousands of new photos being uploaded every week, but it is slightly more tricky to use than both Stockvault and Freerange. FreeImages maintains a generic user agreement that images will not be downloaded, altered, and resold, but each specific photographer may also have their own unique restrictions. In most instances, these restrictions require nothing more than giving the photographer credit and sending them the link to add to their portfolio. While it may seem like more work, the quality of the photos improves dramatically.

Flickr

According to recent research, Flickr now has an average of just over 1 million images shared on the website every single day. Within these 1 million images, many users click on an agreement that allow their photographs to be used for free by any third-party. Like FreeImages though, there are certain stipulations when using any of this media such as giving the photographer written credit. That being said, Flickr has one of the most intuitive layouts and users can quickly search through countless high-resolution images by setting any search parameters imaginable.

Unprofound

Anyone that would like to skip the hassle of entering their email or signing up for an account may want to head over to Unprofound. This website allows users to search by theme, subject, or even the hue of the picture and are directed to a thumbnail gallery after setting their search parameters. Generally, the photos that are offered on this website are from professional photographers that would like to see their stock photos get some use instead of not being seen by the public. The only catch is that these pictures cannot be physically printed and then used en masse for commercial purposes.

High-resolution images no longer cost thousands of dollars to purchase or require complex contracts. These basic photos can be used for almost any project imaginable without the need for extensive licensing and user agreements.

How to Know Which Designer is Right for You

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Hiring the perfect web design firm is about much more than having an ergonomic website or eye-catching graphics. Your website is often the first impression that potential clients and customers will have of your company, and this is why choosing a web designer is a process that should never be taken lightly. If you are ready to improve your web presence and take your brand identity to the next level, here are some of the most important considerations to make when choosing a web design agency.

Start with Your Company’s Goals

Before even considering how to choose the right designer, it is important to think about the goals of your company and how a new or improved website will help you reach those goals. A newer company may only wish to improve their visibility on the internet and attract potential leads while established companies may be looking to transition into online sales with new products and services. By identifying these specific goals and understanding how a new website will help you reach these goals, the process of choosing an ideal designer will become much easier.

What Basic Services Do I Need?

The best designers are going to be goal-oriented no matter what type of website is being developed. This begins with getting a basic outline of the purpose of the website and what role it is going to play in the company. Some websites may be purely informational while others will need any number of unique features such as secure online sales or streaming informational videos. Primarily, your website will need to exemplify the overall concept and philosophy of your company while driving traffic in and converting that traffic into paying customers. In order to accomplish this, your designer should be able to sit down with you, offer suggestions on what will be needed, and then provide you with mockups of key pages and designs.

Ongoing Support

Some business owners may want to take full control of their website once it is developed, but most are going to require ongoing support in one form or another. This is why it is so important to work with a web designer that will help your website grow alongside your company and its unique needs. Some businesses may need nothing more than a website that provides traffic with contact information while others will want a highly-adaptable website that can continue to evolve with additional blogs, social media accounts, mobile optimization, and more.

Marketing and Optimization

No matter how eye-catching a website may be, if it fails to attract visitors it is nothing more than a wasted landing page. This is why all designers should be thinking about marketing and optimization right from the start. Content will be of the utmost importance for every website as nearly 75 percent of all internet users never move past the first page. In order for your website to be visible it must be marketed and optimized correctly to keep it in the highest standings on search engine result pages. This top-to-bottom style of web development is what sets the leading web designers apart from the competition.

5 Surefire Signs You Need a Site Redesign

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Websites are a little like cars – they get outdated pretty quick. That 2000 Saturn you have isn’t cool anymore; it’s just old. (And no, sites that get old enough don’t become awesome again, like a ’73 Chevelle).

Unfortunately, this means you’ll need a site redesign every few years to stave off becoming outdated and irrelevant. Most internet users can tell when your site’s stuck in the early 2000s (autoplay music was for your grandparents… or just a slightly younger version of you).

But how do you know when it’s time to let go and splurge for a new look?

We’ve got you covered!

5 Signs it’s Time to get a New Site

Your site isn’t responsive

You know when you visit a site on your phone and you have to scroll sideways just to read the whole sentence? And stuff doesn’t fit on the screen right? Yeah, your site is probably old.

Nowadays, effective site design includes taking into account that more than half of internet usage is done on mobile devices. Sites that don’t reconfigure themselves to fit different sized screens are looking more and more amateur as the big boys turn to responsive design.

Your site is missing basic features

In 2014, some site features are considered standard. If you don’t have links to Pinterest, Facebook, G+, and other social media platforms, you look out of place. Your visitors expect the ability to connect on multiple levels, so give it to them.

Other features you need are an opt-in form, a sitemap, a WordPress blog, and social media share buttons on your content.

Your site loads slowly

A site loading slowly doesn’t just mean your Internet connection is bad – it could be in the way your site was designed. Photos not loaded in the proper format or not cut up in the right way can lead to a site taking much longer than it should to load.

Often, those problems are the result of old designs or outdated formats.

It just plain looks outdated

Are your graphics grainy? Do you have a very simple header and then just white space below with some content? Do you not have any cool graphics or designs? Does your layout put you to sleep?

Does your site have the same colors as your grandparents’ carpet?

You might need a little creativity to get your site back on track!

Footer says “Copyright 2006,” you use a Hotmail account, and flash dominates your site.

All 3 of these are surefire signs that your site just won’t hack it anymore. The email one you can (and should) take care of immediately, while the other two might require a designer to get in there and help make the changes.

Anything else that screams outdated about a website to you? Let me know below!

4 Ways to Sell Your Freelance Work

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As a designer who owns my own business, I’m constantly on the lookout for more ways to get my design services in front of more people.

Of course, that’s relevant to any freelance industry – from blog post writing, to social media management, or different forms of consulting. With so many people trying to peddle their craft, you must know how to advertise yourself and find the best places to bring in new clients.

Here are 4 great places to sell your services!

Your Own Website

Clearly, if you can make this work, this is the best option. Your entire site is basically an advertisement for your services, and there’s no competition once they’re on your site, like there is on freelance type websites.

The difficulty here is building up enough traffic and having the resources to create your own site. If this isn’t an option, or you’d like to expand your influence, the next 3 options might intrigue you more.

Partner and Sell on Someone Else’s Site

Let’s say you sell design services, like I do. It’s not too hard to find someone selling similar services online, such as SEO. Many of these people would like to sell more complete packages to their clients in an effort to better serve them. By partnering with an SEO expert, that person can sell SEO + Design packages and raise the price considerably. Of course, you’d get the lion’s share of the income generated from the design sales, but the site owner would get a portion as well for compensation.

Fiverr.com

Fiverr is the world’s largest marketplace for selling services for $5 apiece. Now, you’re not going to get rich selling $5 services, but hear me out. You can easily sell a very small part of your service for $5, and your happy customers will be more likely to buy your full service in the future. As a designer, I could design a logo, make an ebook cover, design an email template, and many other things for $5. Now, I’ve created a relationship with someone who might come back to me later for more services.

If you do consulting, you could offer 10 minute consultations for $5, and then pitch them for your full product. With SEO, you could do a quick site audit for them. Get creative, and you’ll basically be generating leads that are actually paying you $5 apiece.

Freelance Sites

Two of the most popular freelance sites are Odesk.com and Elance.com. On Odesk, you can respond to postings of entrepreneurs or companies who need a project done, or you can sit back and hope someone contacts you. On Elance, you can bid for projects and pitch how much you’ll do the project for. The secret, in both instances, is to build out your profile as best you can to look professional and accomplished. Often, lower bids will be ignored in favor of someone with more experience and ability.

Where else do you sell your freelance work? Let me know below!

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