Category

Marketing

Is Your Brand Boring? Spice it up With These 7 Tips

By | Business, Design, Marketing, Web Design | No Comments

Building a strong and interesting brand is important for organizations if they are to remain relevant and competitive. Very few brands get to enjoy a market with few competitors. For this reason, having a bland and boring brand can derail any business no matter how unique their products and services are. Herein are seven effective ways for any business to spice up a boring brand.

Create a bold Mission and Vision Statement

The mission and vision statement is a vital component of branding. Many organizations often make the mistake of having a generic mission statement. A mission statement that is not inspiring and unique will not spark any interest in the consumer base. The large majority of mission statements only touch on making a business successful or being leaders in their specific industries.

This is what the consumers are used to seeing. Businesses should develop a mission statement that goes beyond the business. For instance, a statement that points to making a community better creates a brand that customers can relate to.

Social Media Marketing

Social media is one of the best tools that organizations can employ to develop their brands. Online studies indicate that nearly 80 % of people on social mediums follow at least one brand. This means that people are actually eager to connect with brands they find interesting.

The best way to spice up a brand on social media is through content marketing. Businesses should invest in sharing relevant, helpful and engaging content alongside the usual product announcements and offers.

Utilize Visual Content

While having a website is almost mandatory in today’s competitive markets, this alone is not enough to stand out. It has been proved extensively that people do not prefer being met with boring lines of text when they log onto a website.

Engaging visual content is a key part of web design. Including visuals in shared content can transform an organization’s website from bland to viral in a very short time.

Avoid Placing Limits on the Brand

Most marketers limit their branding efforts to the designated budgets leading to boring brands. Contrary to popular belief, budgets have little to do with marketing success. This is evident looking at the opportunities presented by the developments in information technology.

The trick lies in finding a working angle. More often than not, this is found beyond the products and services a business is offering. It can be a compelling story of an exceptional employee or interesting interaction with the customers.

Know what the Audience Values

As consumers today become more informed, organizations have to develop their brands with their target audience in mind. A brand may seem boring simply because it is aimed at the wrong audience.

Using web analytical tools and direct communication, marketers today can be able to conduct research on what their customers are interested in, their values, trends, and needs. With this information, every aspect of branding can be tailored accordingly.

Embrace Good Design Principles

There are numerous design techniques that can be used to transform a boring brand into an engaging one. These can be used to market even the most generic products and services. They include having a clear and clutter free design, displaying fewer choices, embracing web design best practices, and website optimization to improve the user experience.

Have a Unique Selling Proposition

Many organizations assume that a selling proposition or angle has to be something that has never been seen before. On the contrary, a successful rebranding strategy can be about conducting ordinary operations in different ways. Customers become greater and ambassadors if they have unique experiences.

Developing an interesting brand is not the end game. Keeping the brand interesting makes up the difficult part. As such, brand development should be a continuous process in any organization.

10 Email Subject Line Templates that Sell

By | Business, Marketing | No Comments

Just about everyone that searches through their inbox will realize that the vast majority of emails go unread. Even when emails are specifically requested by a past client or potential lead, it does not take much for them to get lost in piles of spam. That being said, an effective email campaign can still be an incredibly cost-effective form of advertising, and it all starts with writing the perfect subject line. Anyone looking to increase the ROI of their email campaign should take a look at these 10 proven templates.

1. Asking the Important Question

Creating a subject line that asks an important question is one of the oldest tactics when it comes to email marketing. Even if the question seems like it has an obvious answer, planting a seed of doubt is often enough to get them to open the email.

2. The Minimalist Approach

A minimalist subject line should never be underestimated. In an inbox full of uppercase letters, clickbait phrases, and overused exclamation points, a simple email subject can be refreshing.

3. Humor and Pop Culture

For writers that have a good grasp of pop culture and current trends, adding a bit of humor to a subject line could help with conversion rates. Those that do attempt to use humor should be very certain of exactly who will be opening the email. A slightly inappropriate joke or reference could turn away a potential customer forever.

4. Personalizing the Subject

Any basic personal information that a company has on their readers should be used. Adding information such as the reader’s hometown or something that they are interested in is one of the best ways to make a subject line stand out.

5. “Scare Tactics”

Scare tactics may seem like a negative way to go about email marketing, but it can be surprisingly effective when carried out correctly. The author wants to cast some doubt and convince the reader that the email contains information that they must know immediately.

6. Creating Mystery

Everyone loves some mystery in their life, and this includes their inbox. This is often accomplished by starting a tantalizing sentence in the subject line and then cutting the sentence off before giving an answer.

7. Testimonials

If a company has had the good fortune of any noteworthy testimonials made about their products and services, then they should almost always use that information to create a headline.

8. Pertinent News

Just as an author wants up-to-date information for an article or blog, they should also leverage current events whenever possible with their subject lines. Attaching a recent or upcoming date will give a title a sense of urgency.

9. Lists

Lists are extremely popular, but they should be used sparingly in email subject lines. If the subject line promises an enticing list, then it is vital that the email is able to deliver a world-class list or the company risks losing legitimacy.

10. Developing Urgency

When going through an inbox, many people will make a decision on a specific email in under a second. Creating a sense of urgency with phrases such as “last chance” will force the reader to linger on the subject line for a few more precious moments.

Crafting effective emails and subject lines is an art that will take quite some time to perfect. For those that are still unsure of which headline to go with, it is always advisable to create 10 or more subject lines and then slowly narrow the list down until the perfect option is found.

How to Write Good Articles Even if You’re not a Pro

By | Business, Marketing | No Comments

Creating world-class content is one of the pillars of a powerful online presence, but this is no easy task for those that are not professional writers. Choosing appropriate subjects, collecting accurate information, and even posting the content at the correct time often makes this process feel like a full-time job. For those that have had trouble writing eye-catching articles, here are some tips to create pertinent, useful, and up-to-date content.

Make It Original

It was not long ago that “article mills” were dominating the search engine results pages. Countless programs stole headlines, paragraphs, and even full articles from other sources in order to create incoherent content. Those days are long gone and plagiarizing even small portions of an article could hurt one’s rankings. It is never a bad idea to get inspiration from similar articles, but the tone and phrasing must be as distinct and original as possible.

Nail the Headlines

The numbers change slightly between every website, but only around 20 percent of traffic that reads a headline will go on to read the entire article. Even if a certain individual is not interested in the information offered by an article, a catchy headline could keep them on the page for longer and increase the chance of a conversion. One great idea is to create four or five unique headlines, write the article, and then choose the headline that most appropriately describes the content.

Make Every Article Actionable

Before starting on an article, authors should take some time and think about exactly what the readers are going to do with that information. If the readers cannot do anything with the article, then it is time to think of a new angle. Even if the final goal is to get the reader to explore the subject matter further, writers always want to think about what can be done after finishing the article. This may include contacting a company, making a purchase, or simply sharing it with their friends on social media to spark further discussion.

Double-Check Sources and Stats

Companies that think they can get away with shoddy sources or inaccurate information are in for an unfortunate surprise. Online traffic is exceptionally well-informed and many individuals make it a point to check and double-check anything that they read from a commercial source. Using sources such as a similar blog is a great way to share some traffic, but only reputable organizations should be used for hard facts and figures. This is especially important for businesses in highly regulated fields such as law and medicine.

Add Media and Links

Articles should never be a single block of words. Even if the information is useful, an article that is not visually appealing will almost always be ignored. Writers should limit paragraphs to just a few sentences and break them up as much as possible with sub-titles, videos, pictures, and infographics. Adding a few high-quality outbound links is another great way to improve the legitimacy of an article and break it up for the reader.

Keep It Short

There are very few instances in which an article will need to go on for thousands and thousands of words. Some content such as white pages can be rather lengthy, but the average blog entry or informational article should be as brief as possible. If the author can answer a question in just a few paragraphs, then they should leave the article as short as possible. The longer an article is, the bigger the risk that readers will leave before they find the clear call to action.

How to get Visitors to Subscribe on your Blog

By | Business, Marketing | No Comments

It does not take much to become exasperated with a blog that is not attracting visitors and then converting those visitors into subscribers. Many bloggers will invest a few weeks into their website and expect immediate gratification, but that kind of transformation is a rarity. Creating a successful blog with a growing base of subscribers is going to require a comprehensive strategy, patience, and perhaps even a little professional help.

Make Subscribing Easy

This may seem like an obvious statement, but far too many blogs have their subscription buttons hidden away and out of sight. Within moments of visiting the site’s homepage, reading an article, or skimming through an email, everyone should be able to see subscribe and share buttons. It is also a good idea to click through each of these buttons every few weeks to make sure that they are directing visitors to the right pages and accounts.

Demonstrate the Value of Subscribing

The vast majority of traffic that lands on your blog will be gone within moments. Even visitors that stay to read an article may not feel like it is worth their time or energy to subscribe. In order to combat this, bloggers must demonstrate the value of subscribing as clearly and succinctly as possible. A simple way to do this is to explain exactly what kind of information, sneak peaks, or giveaways that a subscriber will receive.

Offer Your Content to Other Bloggers

One of the biggest mistakes that many new bloggers make is feeling as if other blogs are their enemies. Quite the opposite is true, and creating long-term relationships with bloggers that write on the same topics will be beneficial to all parties involved. If you have recently produced content such as an ebook, then you may want to consider offering it to other bloggers with free downloads and links. Just be sure to ask that they include your name, your blog’s name, and your subscription button along with the ebook.

Increase Your Traffic

This is another tip that may sound obvious, but it is far easier said than done. A blog that is failing to attract new visitors will not be able to increase subscription rates no matter how great the information may be. All bloggers will need to take some time to carry out on-site and off-site optimization. Those that are unsure of how to do this may want to take a look at some professional optimization, especially in those first few months.

Reduce Your Bounce Rates

A high bounce rate is one issue that bloggers must avoid at all costs. A bounce rate simply means the amount of traffic that leaves after visiting just a single page for no longer than a few moments. Not only does a high bounce rate mean that the information was not helpful, but it will also reduce a website’s standings in the search engine results pages. To reduce your site’s bounce rate, it is important to make sure that all incoming links land on the right page, visitors are provided with easily-digestible information, load times are as short as possible, and every single page is easy to skim through.

Creating a blog is a great way to enjoy your favorite subjects, express yourself creatively, and even make a little money on the side. These few tips and tricks will help you turn one-time visitors into lifelong subscribers by creating a real sense of community.

Where Should You Spend Your Time: Traffic or Conversion?

By | Business, Marketing, SEO | No Comments

Getting more traffic to a company’s website will do absolutely nothing if that traffic immediately hits the back button and leaves. On the other end of the spectrum, a website with stellar conversion rates may be a waste of money if there is not enough traffic flowing in. Finding a balance between traffic and conversion rate optimization (CRO) is no simple task, and it often feels as if focusing on one means the other is bound to slide backwards. Anyone that has found themselves in this dilemma may want to take a look at exactly what these two metrics are and which could be the most beneficial for their own business.

An Explanation of Traffic and Conversion Rates

At first glance, traffic and conversion rates seems to be relatively straightforward. Traffic is the amount of hits that the site is getting every day and conversion rates are how many of those hits lead to a sale. Many business owners will come to find out that interpreting this data is much easier said than done. Pouring over the numbers from programs such as Google Analytics might not always give as clear a picture as one would think. Owners need to be sure that it is actually potential customers that are being pulled into the site. Conversion rates are slightly more difficult to interpret and most people will use data such as the time spent on site, where they came from, and their click-through rate.

The Benefits of Conversion Rate Optimization

For most businesses, conversion rates are going to be in the single digits. This means that practically any money spent on CRO will result in higher profits. This can be tricky, however, because a mishandled CRO campaign can actually drive away traffic. Owners can think of the initial CRO as catching the “low hanging fruit” if their site is currently underperforming. This is also a great way to increase the site’s ROI (return on investment). Businesses that have already put money into a website and some basic online marketing will increase how much that investment is bringing back to them.

The Benefits of More Traffic

The primary benefit of getting more traffic is that it can be much easier than CRO. As long as the owner has gotten a feel for what does and does not work when it comes to bringing in traffic, all they have to do is increase the amount of time and energy spent on what works. Increased traffic is also predictable when it comes to how much will be made off new visitors. If conversion rates have hovered around 1 percent for the past few years, then any increase in the traffic will have a predictable increase in profits. A final thing to think about is the fact that increasing a site’s traffic is essentially risk free. Unlike a CRO campaign that could actually harm conversion rates if done incorrectly, more traffic will always be neutral at worst.

Which Should I Be Focusing On?

Unfortunately, there is no single answer that is going to be right for every business. When it comes to creating long-term growth, shifting focus over to conversion rates will produce great results as long as it is run by an experienced and dedicated team. An influx of traffic may provide immediate gains, but it can be an expensive proposition to continue pushing for higher numbers every single month. The third option is a balanced approach that can provide slow but steady growth, but this will make it difficult to gauge exactly what is working and what must be tweaked.

How to Leverage Great Photographs to Help You Sell Your Products

By | Design, Marketing | No Comments

Great product photography isn’t an easy feat for even the most experienced photographers. There are countless details to consider, especially when a business owner plans on leveraging those photographs to increase their sales. If you are ready to take your photos to the next level, then take a look at some of these simple tactics that you can use to manage your pictures as efficiently as possible.

Use Photographs That Evoke Emotions

Outside of a few rare products or services, your photos should be creating some sense of emotion in the viewer. While the potential customers may not laugh out loud at a single photograph, they should being to feel some minor emotions. Whether it is a sense of happiness, adventure, or pride, the vast majority of customers make their decisions because of their emotions. Use this knowledge to begin replacing second-rate photos with powerful images that will drive sales.

Integrate Themes or Mascots When Possible

Even if your company does not have a mascot, website mascots are extremely popular these days. The reason for this comes down to branding, or creating a unique “culture” around a company or website. It may not be appropriate to attach a goofy cartoon to every one of your pictures, but photography for your company should at least have some universal themes. From filters and borders to quirky angles and set backgrounds, anyone that sees the photograph should know exactly where it came from.

Give Photographs a Human Touch

You may be surprised to hear that adding human faces to your photographs could actually increase your conversion rates. Purchasing goods and services through a website can quickly become dry and impersonal, but this can be avoided with a few well-placed images with friendly faces. Even minor touches such as a picture of an employee along with a tag line will make a site more personal and welcoming. This is a great time to get motivated employees to help out with online sales.

Use Photos to Validate

Anyone that is making a purchase online wants to feel as if the item they are purchasing is popular, tangible, and used by others. A stock photo and a block of information will make the page feel sterile and could actually drive away traffic. Whenever possible, you should speak with satisfied clients and ask for a quick picture and comment for the website. Potential clients that see satisfied customers on the page are much more likely to make a purchase.

Know When Pros Are Needed

A business owner may have some skill with photography or have an aspiring photographer on their payroll, but it is always a good idea to know when to go to the pros. Product pictures and other photos that will go on the website will be extremely important, and if there is any chance that mistakes could be made you will want to seek out a professional photographer. These pros can help with the minor details such as shading and depth of field that most hobbyists will not consider.

Ditch the Stock Photos

There is a time and place for stock photos, but filling a site with nothing but this type of media will almost always be detrimental to your conversion rates. Even if you do not have the option for a professional photographer, there are countless places to acquire rights to high-quality photos that will only be seen on your website. The simple fact is that modern consumers will quickly notice when cheesy stock photos are used.

These few simple tips will help you and your company begin using photos to draw in traffic and make conversions quicker than ever.

How to Sell Your Products Directly From Your Site

By | Marketing, Web Design | No Comments

Creating a successful online store is not as intuitive as opening a local brick-and-mortar shop, but the results of an effective online presence can be staggering. You will instantly have access to potential customers throughout the world as well as reduce many of the logistical costs that plague new businesses. Anyone that is ready to jump into the world of e-commerce should keep these few tips in mind to make it as easy, affordable, and efficient as possible.

Domain and Hosting

There are quite a few companies that make the process of purchasing domain names and hosting the website easier than ever. For many small business owners, a prepackaged or template website with a name of their choosing will often be enough to get the process going. More experienced business owners will want to consider purchasing a handful of domain names so that other parties do not buy them up in the future. Hosting can generally be purchased from the same company that registered the domain name. This is also a good time to activate and organize social media accounts.

Shopping Carts

The most difficult part of this process for most small business owners will come down to how payments are made, received, and processed. This is another area where an owner may want to opt for a pre-made business account from a company such as PayPal. These online financial organizations are extremely easy to use, charge little in the way of fees, and often offer support such as customizable “buy now” buttons. A merchant account will also be necessary so that your business can accept Visa, MasterCard, and other major forms of payment. These accounts typically require a small startup fee and will take a small percentage from each payment.

Bringing in Traffic

An e-commerce site will give you unprecedented access to millions of potential customers throughout the world, but it will also increase the amount of competition that you have. Unless you are going to rely solely on word-of-mouth marketing (never advisable for e-commerce sites), you will need to think about optimizing your website. Search engine optimization (SEO) is the process of making a website more visible to internet traffic. This can become an incredibly complex process, but the basis is simple. The more useful and pertinent your website is, then the more traffic will be directed towards you. You will want to immediately consider starting a blog, linking to your social media accounts, or even paying for some basic advertising at the start.

Build on Your Success

Once your website is up, a merchant account has been created, and you have made that first sale, it is time to start thinking about long-term success. Depending on the industry that you are in, there are a wide variety of other factors that you will need to consider such as how to cheaply ship your products, trademarking, and protecting your website from criminals. Most owners will also want to utilize programs such as Google Analytics to see what is and isn’t working with their business. While online sales may seem impersonal, remember that there is a person behind the computer screen that is purchasing your products or services. It never hurts to send friendly emails or a simple thank you note to turn one-time customers into lifelong clients.

In the end, owners will need to decide exactly how much control they want over their website and how much support they will need. Those that are technically inclined will often be able to cut some corners or manage the website on their own while others will need assistance with graphic design, security, optimization, social media management, and advertising.

27 Things About Social Media Your Boss Wants To Know

By | Marketing, Social Media | No Comments

There is an art to helping out your boss and your company without becoming an office outcast, and one of the best ways to do this is to offer them some simple and proven advice when the opportunity presents itself. Here are 27 tips, tricks, and ideas that your manager will definitely want to know about when it comes to Facebook, Twitter, Instagram, YouTube, LinkedIn, and all other social media sites.

1. Fun Bios Go A Long Way

Taking a few extra minutes to write up a funny and interesting bio for any employees involved with the social media account and all of the managers of the company is a great way to add a face to your business.

2. Professional Pictures Set Social Media Accounts Apart

Professional pictures are more affordable than ever and a photo that doesn’t scale correctly to fit the website is an unprofessional eyesore.

3. Schedule Email Invites Regularly

As your email list grows with current and past customers, use these emails to your advantage. Instead of spamming them every week, schedule a few invites at monthly intervals.

4. All Pages Should Link to Your Social Media Accounts

Outside of a few key pages on a website, essentially every page should have one-click access to sharing or liking on social media.

5. And Vice Versa

Just as your web pages lead to your social media accounts, everything from Twitter to Facebook should have one-click access leading back to the homepage or pertinent product pages.

6. Advertise Your Social Media Accounts Instead of Your Website

Instead of writing out a lengthy web address to a potential new employee, go ahead and have them like your Facebook page and have them contact you through there.

7. Be Helpful and Friendly

A Cardinal Rule of social media is to stay friendly, helpful, and professional at all times. Never get into squabbles on a public forum.

8. Go Easy on the Sales Talk

Social media accounts can link back to product and service pages, but most traffic on these sites and apps are there to be entertained.

9. Always Measure Results

It is important to measure the success of all social media strategies. This may include anything from clickthrough rates to new followers.

10. Create Goals

When you have an accurate way to begin gauging your success, start setting monthly, quarterly, and yearly goals with these accounts.

11. Get As Many Employees On Board As Possible

Make your social media accounts fun for employees as well as clients and customers as they can drive quite a bit of traffic to you.

12. Update As Regularly As Possible

At the very minimum, business owners should be looking to update at least a handful of times per week with major posts a few times a month.

13. Don’t Just Broadcast, Engage

Instead of simply updating your feed or Tweeting a news story, take the time to respond to followers and engage with them in conversation.

14. Social Media Isn’t An Ad Page

As always, keep the conversation on social media pages light, cheerful, and useful for followers.

15. Make Someone Responsible

Pick at least one employee in the company to be responsible for updates and responding to followers.

16. Don’t Treat All Social Networks the Same

The same things don’t need to be shared on LinkedIn as Facebook and owners should know how to pick their outlets.

17. Use Hashtags Appropriately

Managers should be able to pick 10 to 15 of the most important hashtags and then focus on using those when possible.

18. Tag Appropriately

Every employee does not need to be tagged in a company photo so be careful about spamming followers with this information.

19. Marketing Objectives Should Be Rethought Periodically

Whether your current tactics are working perfectly or need some improvement, take some time to tweak them every few weeks.

20. Speak to Other Industry Leaders

Engaging with other industry leaders is not going to give them free advertisement, it will establish your place as a leader in that field.

21. Link to Other Industry Leaders

Unless they are direct competition, feel free to share information from other companies or industry leaders when they put up good posts.

22. Social Media Sites Should Have A “Personality”

Whether you choose to be quirky, sarcastic, or morose, pick a personality and stick to it with all social media accounts.

23. Fun Accounts Get Followers

Unless it goes against your industry, always remember that fun accounts get new followers.

24. Social Media Helps Create Business Relationships Too

Instead of simply searching out new customers, start to look for how your social media accounts can connect with vendors and business partners.

25. Inconsistent Profiles Lose Followers

Even if you are overwhelmed with business one week, always make sure to give followers and friends at least something to read.

26. Integrate These Accounts with All Departments

Social media account information should be forwarded to all pertinent departments such as human resources and customer service.

27. Create Company-Wide Social Media Policies

Finally, as your accounts become more popular, ensure that everyone in the company and everyone with access to those accounts understands that there are policies in place designed to avoid advertising catastrophes.

Where to Find High Quality Free Images on the Web

By | Design, Marketing | No Comments

Business owners no longer need to spend thousands when they are in need of high-quality photos for brochures, pamphlets, or any other digital or print releases. While there is a time and a place in which custom photos will need to be purchased, many projects require nothing more than some generic media to break up blocks of information. Here is a closer look at five great places to begin searching for high-resolution photos without the hefty price tag.

Stockvault

Stockvault is a great place to start the search as it has a simple and intuitive design to find basic pictures. Users simply input the keyword that they are searching for or narrow their search with categories such as nature, business, and technology. All of the pictures are free, but users can also work with the Stockvault’s partner sites to find more specific media including textures and video clips. Those in need of generic images will find photos of almost any object or scene imaginable at Stockvault.

Freerange

Many are surprised to hear that Freerange offers so many high-resolution photos at absolutely no cost to users. This company stays in business by providing the photographers with revenue from the advertisements on the site, and this means that artists are actually competing to give users their free photos. Unlike Stockvault, however, Freerange does require you to make an account before downloading any photos, but the accounts are free and will not fill up your inbox with spam. If you do not find a photo that you are looking for, you can also describe an image and photographers will attempt to fill your order.

FreeImages

FreeImages has one of the largest databases with thousands of new photos being uploaded every week, but it is slightly more tricky to use than both Stockvault and Freerange. FreeImages maintains a generic user agreement that images will not be downloaded, altered, and resold, but each specific photographer may also have their own unique restrictions. In most instances, these restrictions require nothing more than giving the photographer credit and sending them the link to add to their portfolio. While it may seem like more work, the quality of the photos improves dramatically.

Flickr

According to recent research, Flickr now has an average of just over 1 million images shared on the website every single day. Within these 1 million images, many users click on an agreement that allow their photographs to be used for free by any third-party. Like FreeImages though, there are certain stipulations when using any of this media such as giving the photographer written credit. That being said, Flickr has one of the most intuitive layouts and users can quickly search through countless high-resolution images by setting any search parameters imaginable.

Unprofound

Anyone that would like to skip the hassle of entering their email or signing up for an account may want to head over to Unprofound. This website allows users to search by theme, subject, or even the hue of the picture and are directed to a thumbnail gallery after setting their search parameters. Generally, the photos that are offered on this website are from professional photographers that would like to see their stock photos get some use instead of not being seen by the public. The only catch is that these pictures cannot be physically printed and then used en masse for commercial purposes.

High-resolution images no longer cost thousands of dollars to purchase or require complex contracts. These basic photos can be used for almost any project imaginable without the need for extensive licensing and user agreements.

How to Know Which Designer is Right for You

By | Business, Design, Marketing | No Comments

Hiring the perfect web design firm is about much more than having an ergonomic website or eye-catching graphics. Your website is often the first impression that potential clients and customers will have of your company, and this is why choosing a web designer is a process that should never be taken lightly. If you are ready to improve your web presence and take your brand identity to the next level, here are some of the most important considerations to make when choosing a web design agency.

Start with Your Company’s Goals

Before even considering how to choose the right designer, it is important to think about the goals of your company and how a new or improved website will help you reach those goals. A newer company may only wish to improve their visibility on the internet and attract potential leads while established companies may be looking to transition into online sales with new products and services. By identifying these specific goals and understanding how a new website will help you reach these goals, the process of choosing an ideal designer will become much easier.

What Basic Services Do I Need?

The best designers are going to be goal-oriented no matter what type of website is being developed. This begins with getting a basic outline of the purpose of the website and what role it is going to play in the company. Some websites may be purely informational while others will need any number of unique features such as secure online sales or streaming informational videos. Primarily, your website will need to exemplify the overall concept and philosophy of your company while driving traffic in and converting that traffic into paying customers. In order to accomplish this, your designer should be able to sit down with you, offer suggestions on what will be needed, and then provide you with mockups of key pages and designs.

Ongoing Support

Some business owners may want to take full control of their website once it is developed, but most are going to require ongoing support in one form or another. This is why it is so important to work with a web designer that will help your website grow alongside your company and its unique needs. Some businesses may need nothing more than a website that provides traffic with contact information while others will want a highly-adaptable website that can continue to evolve with additional blogs, social media accounts, mobile optimization, and more.

Marketing and Optimization

No matter how eye-catching a website may be, if it fails to attract visitors it is nothing more than a wasted landing page. This is why all designers should be thinking about marketing and optimization right from the start. Content will be of the utmost importance for every website as nearly 75 percent of all internet users never move past the first page. In order for your website to be visible it must be marketed and optimized correctly to keep it in the highest standings on search engine result pages. This top-to-bottom style of web development is what sets the leading web designers apart from the competition.

Support
PGlmcmFtZSBzcmM9Imh0dHBzOi8vbGVtb25oZWFkZGVzaWduLmNvbS91cGxvYWRzL3ZpZGVvcy9ob21lLXZpZGVvLmh0bWwiIHdpZHRoPSI5NjAiIGhlaWdodD0iNDAwIiBmcmFtZWJvcmRlcj0iMCIgc2Nyb2xsaW5nPSJhdXRvIiBhbGxvd2Z1bGxzY3JlZW4+PC9pZnJhbWU+

Ready to get started? Fill out the form below for a free consultation.

PGlmcmFtZSBzcmM9Imh0dHBzOi8vbGVtb25oZWFkZGVzaWduLmNvbS91cGxvYWRzL3ZpZGVvcy90ZXN0aW1vbmlhbC12aWRlby5odG1sIiB3aWR0aD0iOTYwIiBoZWlnaHQ9IjQwMCIgZnJhbWVib3JkZXI9IjAiIHNjcm9sbGluZz0iYXV0byIgYWxsb3dmdWxsc2NyZWVuPjwvaWZyYW1lPg==

Ready to get started? Fill out the form below for a free consultation.

PGlmcmFtZSBzcmM9Imh0dHBzOi8vbGVtb25oZWFkZGVzaWduLmNvbS91cGxvYWRzL3ZpZGVvcy9yZXNwb25zaXZlLXZpZGVvLmh0bWwiIHdpZHRoPSI5NjAiIGhlaWdodD0iNDAwIiBmcmFtZWJvcmRlcj0iMCIgc2Nyb2xsaW5nPSJhdXRvIiBhbGxvd2Z1bGxzY3JlZW4+PC9pZnJhbWU+

Ready to get started? Fill out the form below for a free consultation.

PGlmcmFtZSBzcmM9Imh0dHBzOi8vbGVtb25oZWFkZGVzaWduLmNvbS91cGxvYWRzL3ZpZGVvcy9ob21lLXZpZGVvLmh0bWwiIHdpZHRoPSI5NjAiIGhlaWdodD0iNDAwIiBmcmFtZWJvcmRlcj0iMCIgc2Nyb2xsaW5nPSJhdXRvIiBhbGxvd2Z1bGxzY3JlZW4+PC9pZnJhbWU+

Ready to get started? Fill out the form below for a free consultation.