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How To Optimize Your Website To Convert Leads

Your business website is your most effective tool for generating more customers. In this digital age, it is your website that will make or break your business when it comes to that all-important first impression among visitors.  You should look at your website as a lead-generation tool that will boost your bottom line and help…

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Why Website Maintenance is So Important

Your website presence, no matter your industry, can have a major impact on the success of your business. The majority of your potential customers, as well as your existing customers, will visit your website before they make a purchase. Make no mistake, your optimized website will be a make or break for generating adequate revenue…

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Ways to Make Your WordPress Website More Secure & Safer

If your brand has an online presence, then you need to be acutely aware of website security. The same goes for businesses that utilize WordPress, a free and open-source content management system, to host their website.  In fact, you should be prioritizing website security.  Your website might be running on a WordPress platform, and if…

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Why your WordPress Website Should Always Have a Child Theme

WordPress child themes borrow their functionality from other themes commonly known as the parent themes. Before Child Themes, making theme updates on WordPress was a challenge. This became particularly disturbing if you discovered that your theme had a weakness that could be exploited by hackers to your disadvantage. If you updated your WordPress to get…

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