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How To Optimize Your Website To Convert Leads

Your business website is your most effective tool for generating more customers. In this digital age, it is your website that will make or break your business when it comes to that all-important first impression among visitors. 

You should look at your website as a lead-generation tool that will boost your bottom line and help your company stay competitive. However, your website is only as good as your conversion rate.

Your conversion rate is the number of conversions you achieve divided by the total number of visitors to your business website, multiplied by 100 to get a percentage. For example, if your website generates 20 sales from 1,000 visitors, your conversion rate is 20 divided by 1,000, multiplied by 100, which equals 2 percent.

You might be wondering what a good conversion rate is. The average conversation rate for a website is between 2 percent and 5 percent. A website conversion rate that is higher than 5 percent is good.

7 Ways to Optimize Your Website for Lead Conversion

1)  Include Clear & Compelling Calls to Action (CTA)

Your website should have a clear, compelling CTA that tells visitors to your website what to do next. You’ll want your CTA prominently displayed on your website and easy to find.

The words you use in your CTA are critical. For example, your CTA should be action-oriented and emphasize the benefits of taking the desired action. You might have a CTA that reads: “Register for our class and get 20 percent off your first month’s membership!” This is much more compelling than a CTA that reads, “Join our fall class.”


2)  Customize & Personalize Your Website

Personalization of your website can significantly increase conversions by providing a tailored experience for visitors. Some examples of personalization on a website are the following:

  • Using visitor data like location or browsing behavior, to personalize content and offers on your website.
  • Using chatbots or personalized email campaigns to provide a more customized experience for visitors.


3)  Make Your Website Easy to Navigate

 One of the most important ways to improve your conversion rate is to have a website that is easy to navigate and intuitive. Intuitive design means that when a user views your website, they know exactly what to do. The goal is to have visitors have a seamless experience as they learn about your products or services.

You want to make your website as easy to use as possible. This translates into eliminating complexity. Here are several ways to pull this off:

  •  Use clear and concise language.
  • Provide clear labels for links and buttons.
  • Limit choices.
  • Organize information by utilizing easy-to-understand categories.


4)  Utilize a Live Chat Service for Your Business Website 

Live chat is the leading digital content method, surpassing email and social media. Live chat enables your business to give quick answers to questions about your products, as well as resolve issues faster and assure customers that an agent is available when needed.

This is a powerful tool that can significantly improve your customer service.

To make the best use of live chat, audit your website to find out which pages visitors are spending the most time on. Ideally, you’ll install live chat on the pages where customers need the most assistance or information.


5)  Nurture Your Company’s Leads

Nurturing leads ties in directly with the growth of your business. The more time you invest in nurturing leads, the stronger your bottom line will be.

For example, companies that are successful at nurturing leads generate 50 percent more sales-ready leads at a 33 percent lower cost, according to Forrester Research.

Be sure to improve the chances of pre-qualified leads converting into customers by delivering valuable content to them that match their interests. Lead nurturing should begin with follow-up emails that include compelling content that inspires them to purchase your products or services.

Here are just some of the benefits of lead nurturing:

  1. Assists in building brand awareness.
  2. Helps with capturing new leads. 
  3. Saves time and money. 
  4. Increases click-through rates.


 6)  Leverage Customer Reviews

Do you want your website to persuade visitors to become your newest customers? Social proof is a powerful tool for convincing potential customers to trust your business.

Use testimonials from satisfied customers to showcase the benefits of your products or services. You’ll also want to include customer photos and details to add authenticity.


7)  Improve Your Website Speed

There is nothing like a slow-to-load website to increase your bounce rate. Online users expect your site to load in two to three seconds. Any longer, and they’re off to your competitor’s website.

You can utilize tools such as Google PageSpeed Insights to analyze your website’s speed and identify areas for improvement. You can improve your website’s performance by compressing images, using a content delivery network (CDN), or minimizing code.


Let Lemon Head Design Optimize Your Website for Lead Conversion 

As Utah’s leading web design company, Lemon Head Design has the expertise to make sure your new or retooled website is designed to convert visitors into your newest customers. We have state-of-the-art tools and cutting-edge programs to ensure that your website is beautiful and easy to navigate.  This user-friendly experience makes it more likely that a visitor will purchase your products or services.

Lemon Head Design is a web services agency that has a proven track record of producing lead-generating websites. Our award-winning designers produce websites with the user in mind so businesses can more easily connect with potential customers.

Among the online services we provide are Web development, Web maintenance, graphic design, marketing services, and Chatbot with Live Chat.

For more than a dozen years, Lemon Head Design has been the premier source for website design in Utah. We have helped hundreds of our clients succeed online.  Why shouldn’t our next client be you?

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