Your Website Should Load in Under 2 Seconds

No. We do all work on a staging copy of your site first. You review and test everything before a single change touches your live site. We've optimized 300+ WordPress sites without breaking a single one — but the staging process means your live site is protected regardless.

Performance optimization is completed in 3–5 business days. Performance Pro (WooCommerce and complex sites) takes 5–10 business days. We work efficiently because we've done this hundreds of times — we know exactly where the biggest gains come from and don't waste time on low-impact tweaks.

Yes — directly. Google uses Core Web Vitals (LCP, CLS, INP) as official ranking signals as part of the Page Experience update. Sites that pass Core Web Vitals get a ranking boost over similar sites that don't. Combined with the indirect effects of lower bounce rate and better engagement, speed optimization is one of the most impactful technical SEO improvements you can make.

Not necessarily. We can dramatically improve speed on most hosting plans through front-end optimization alone. If your hosting is the primary bottleneck — usually the case on very cheap shared hosting — we'll tell you honestly after the audit and can recommend faster alternatives. But most clients see excellent results without changing hosts.

Performance covers all front-end optimizations and is right for most WordPress business sites, blogs, and landing pages. Performance Pro adds WooCommerce checkout optimization, server-level configuration, plugin conflict auditing, CDN setup, and custom code review — needed for e-commerce stores, booking sites, and any site where speed directly impacts revenue. Not sure which you need? Start with a free audit and we'll tell you honestly which plan makes sense for your site.

CDN setup and configuration is included in Performance Pro — that's the work of choosing the right provider, configuring DNS, page rules, caching levels, and tuning the CDN for your site. The ongoing CDN service is a separate monthly cost: included free in our Professional maintenance plan ($449/mo), or $25/month as an add-on for any other plan or one-off speed optimization client. We bill it as a single line item so you don't have to manage another provider account — we run it through our managed CDN setup and handle cache purges, rule tuning, and any debugging.

The core optimizations are permanent — caching configuration, image compression, minification, and CDN setup don't degrade over time. Speed can creep back if you add many new heavy plugins, unoptimized images, or third-party scripts. We set you up with best practices and automatic optimization tools that minimize this. And if anything speed-related crops up within your support window (30 days on Performance, 90 days on Performance Pro), we'll fix it at no charge.