The task of your website to stand out from the crowd in a jam-packed business landscape is daunting. After all, more than 200,000 new websites are launched every day and nearly 184,000,000 are started on an annual basis. The world launched nearly 1 billion websites in the year 2020 alone.
How does your website have a chance of attracting the target audiences you need to stay in business? While content is absolutely relevant to drawing people to your website, the design of your site is key to determining whether or not you will have a steady flow of new and repeat visitors coming to your website.
While templated websites provide convenience and affordability, a custom website design can give your business benefits that can significantly impact your online success.
Custom Websites vs. Templated Websites
A custom website is built completely from scratch using code. A web developer will work with your company to create a unique website that addresses the particular needs you have and provides an exceptional user experience for your online users. You will maintain control over all aspects of the website design process so you can ensure the completed project ends up being a powerful tool you can use to grow your company.
A templated website gives you a predesigned site based off of a specific template. You’ll have the ability to add your own content and images to the website, but you’ll be quite limited when it comes to adjustments you can make to the design features of the site. Examples include navigation, color, and other elements that are important for delivering an excellent user experience.
In this article, we will explore the advantages of opting for a custom website design for your business and touch on how custom web design can set your company apart in the hyper-competitive marketplace.
7 Benefits of a Custom Website Design
A custom web design is a much more effective tool to help grow your company over time. While the initial expense may be greater, the benefits of a custom website are well worth the investment.
Here are the seven main advantages of creating a custom website for your business that will help set your enterprise apart from your competitors.
1) Conveys Your Brand’s Value
Creating a unique brand that communicates the value you provide to customers is an essential component of building a successful business. There are numerous elements that go into your brand, and they include the following:
- Name
- Fonts
- Logo
- Colors – Effective color choices increase brand recognition by as much as 80 percent.
- Messaging
- Style choices
2) Helps Your Business Rank Higher on Search Engines
When your website is built with SEO in mind, it will be much easier for your website to rank higher on search engines like Bing and Google. The goal is to get found ahead of your competitors online so you can draw more people to your website and consistently generate qualified leads for your business.
One study that analyzed more than 80 million keywords and billions of search results found that 28.5 percent of people click the first organic Google search result. The success rate drops precipitously after that. Only 15 percent click on the second search result and 11 percent click on the third result.
Custom web design allows your business to build your website in a way that will position you for success with your SEO efforts. It does so in these ways:
- Allows for responsive design which facilitates a better experience for desktop and mobile visitors.
- Removes code bloat to improve website speed, over 50 percent of visitors will leave a website when it takes more than three seconds for a page to load.
- Eliminates many of the security issues that typically exist when your website is built on a templated platform. Website security has been part of Google’s search algorithms for several years.
- Allows you to create an intuitive navigation structure that will make your website more user-friendly and reduce bounce rate.
3) Creates a Better User Experience
The measure of any effective website is how well it engages visitors and provides a good user experience. Websites that pull this off will increase their conversion rate and turn website visitors into their newest customers.
You know your target audience better than anyone else. You know how to address their frustrations with your services or products. Custom web design enables you to construct your website with your customers in mind.
Another way to enhance the user experience is by adding specific features that are necessary to engage your audience and deliver what they need. For example, this might involve providing them with useful information or easier access to purchasing your product. You’ll be able to streamline the user’s process, enabling them to access what they need faster and more efficiently.
4) Makes Your Website More Scalable
As the business landscape evolves and changes at a breakneck speed, your website needs to be dynamic to keep up with the competition. That means you should have a website that grows and meets your changing needs.
This may involve the following:
- Expanding your capability to present new products or services.
- Modifying the navigation structure to better adapt to the needs of your target audience.
- Accommodating a larger flow of website traffic.
- Adjusting your website to reflect current web design and SEO best practices.
- Adding new functionality to address changes to your business model over time.
Custom web design makes it simple to make these types of changes to your website, allowing your business to be found by online users ahead of your competitors. Your web developer is able to incorporate a wide range of new elements or features to boost the responsiveness of your website and make it more user-friendly.
5) Gives Your Website Brand Differentiation Capabilities
With a custom website, visitors will see the uniqueness and the essence of your brand. You will easily stand out and your website visitors will remember your business after seeing the distinct qualities of your brand reflected on your website. A custom website will use a variety of elements such as image styles, typefaces, colors, and logo variations that will differentiate your brand.
6) Increases Your Website Speed
When you custom build your website, it allows you to completely avoid unnecessary functionality and bloatware. Also, along with avoiding unnecessary functionality, building each of the functions for your website enables you to optimize not only the functionality but also the design for these functions, which further reduces load times.
7) Gives Your Website a More Professional Appearance
The level of professionalism that is presented with a custom-designed website is significant, especially when compared to a templated website. It makes your company appear more legitimate and trustworthy to your website visitors. They will take you more seriously.
This increased credibility will enable you to establish your business as an authority with potential new customers, which typically results in more quality leads and an increase in conversions.
Custom Websites Offer Tangible Benefits to Your Business
Investing in a custom website could be well worth it for your company for the many benefits it will provide that include brand differentiation and a more scalable website. It will also reward your online users with a more positive experience, marked by an increase in loading speed and better all-around functionality.
A custom design also enables your business to implement SEO strategies such as keyword targeting, mobile optimization, and site speed optimization more effectively, giving you a competitive edge in the online marketplace.
A custom website design empowers businesses like yours to establish their digital footprint and engage their customers and qualified leads more effectively.
Let Lemon Head Design Help Your Business Succeed Online
Lemon Head Design is a web services agency that has a proven track record of helping businesses be successful with well-designed, money-making websites. Our award-winning designers produce websites with the user in mind so businesses can more easily connect with potential customers.
We will build a custom design website that will suit the unique qualities of your business. You will find that your custom website will help your company stand out from the competition. We know how to pull all the right elements together to make your website pop.
With Lemon Head Design, we will create a professional, eye-catching website that attracts the people you want as customers, all while contributing to your bottom line!
For more than a dozen years, Lemon Head Design has been the premier source for website design in Utah. We have helped hundreds of our clients succeed online. Why shouldn’t our next client be you?
