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The Importance of Mobile-Friendly Websites

If your business website isn’t mobile friendly, you’re missing out on scores of potential new clients and lots of revenue. In today’s digital age, you may not be able to stay in business very long and sustain the growth of your company unless you have a mobile friendly website. 

Now-a-days, 60 percent of website traffic comes from mobile devices, and as many as

92 percent of internet users access the internet using a mobile phone. As of late 2022, there were more than 4 billion active mobile internet users. 

Your customers and leads are spending record amounts of time on mobile devices. In fact, data shows that mobile now represents 65 percent of all digital media time, and mobile apps dominate that usage. 

If you want to have an excellent chance to shorten the time between website exposure and a purchase, make sure your website is mobile friendly. Nearly 90 percent of consumers who search for businesses on their mobile phone will call or visit that business within 24 hours. 

If you want your business to be positioned in front of your target audience, then make it easy for them to learn about your products or services on a mobile device. This is especially important if you have an e-commerce site. Nearly half, (42 percent) of all e-commerce purchases will be made on a mobile device. 

In this article, we will explore the importance of having a mobile-friendly website and how it can benefit your business.

The Ascendance of Mobile Devices

With the ever-increasing use of mobile devices like tablets and smartphones, the internet is being transformed in ways that are significantly changing how consumers do their online shopping. More customers are turning to mobile devices to access websites and do their purchasing. This makes mobile-ready websites mandatory for success in today’s marketplace if you want to remain competitive.

Now, let’s look at the many benefits of having a business website that is mobile friendly.

7 Benefits of a Mobile-Friendly Website 

1) Improved User Experience

A mobile-friendly website offers a better user experience for consumers. A responsive website design automatically adjusts to fit the size of the user’s device, making it easy to navigate and read the content. If a website is not mobile-friendly, visitors may find it difficult to view the content or use the website’s features, leading to a frustrating and a dissatisfied experience.

2) Increased Mobile Traffic

With the increase in mobile usage, having a mobile-ready website can attract more visitors to your site. If your website is not mobile-friendly, visitors may leave your site and go to a competitor’s website that offers a better mobile experience. In addition, Google ranks mobile-friendly websites higher in search results, which can also increase mobile traffic to your site.

3)     Cost-Effective Way to Increase SEO

Google’s algorithm prioritizes mobile-friendly websites. Websites that fit mobile screens benefit from a ranking boost over websites that just optimize for desktops. Google’s aim is to serve pages with the best user experience. And in order for your business to maintain a high ranking on search engine results pages, or SERPs, a mobile-ready website is critical.  

4)     Establishes Credibility and Trust

Nothing is more important to capturing new customers and ensuring repeat customers than having a reputation for credibility and trust. You want your customers to feel confident that your business is reliable and trustworthy. In an era when consumers are inundated with promotions and advertisements, you want your business to stand out. And cultivating credibility and trust are great ways to accomplish this goal. Having a mobile-friendly website will go a long way toward establishing trust and credibility with your customers and your leads.

5)      Faster Download and Website Load Speed

With so many online users having hectic, time-starved schedules, it is vital that your website download speed be extremely fast. And with the processing speed of mobile devices getting faster and faster, mobile-friendly websites are integral to a satisfying user experience.

If your website is designed to mainly function well on a desktop or a laptop, it will take considerably longer to load on a mobile device. Delays of just seconds will cause visitors to lose interest and leave your site. Conversely, a mobile-ready site loads quickly on smartphones and tablets. This is because the code of the site is structured to be compatible with these types of devices.

The ideal load time for mobile sites is one to two seconds. More than half of mobile site visits are abandoned if pages take longer than three seconds to load. Having a mobile-friendly website will help ensure that you don’t lose valued clients and prospects to your competitors.

 6)  Your Business is Viewed as Modern and Relevant

If your website’s mobile experience is poor and leaves online users dissatisfied, then even top-notch products or services won’t be able to overcome the frustration of not being able to view your website correctly on a mobile device. Mobile-friendly sites convey to customers and leads that your business is modern and cutting-edge. Mobile-ready sites will enable you to communicate to consumers that your business is a relevant player in the rapidly changing digital marketplace.

7)   Competitive Advantage

Having a mobile-friendly website can give your business a competitive advantage. A mobile-friendly website shows that your business is up-to-date with current technology trends and cares about delivering a good user experience. This can help your business stand out from competitors who may not have mobile-friendly websites.

Mobile-Friendly Websites Are Indispensable

Having a mobile-friendly website is crucial for businesses in today’s digital age. A mobile-friendly website offers a better user experience, increased mobile traffic, faster page loading speeds, a competitive advantage, and many other benefits. If your website is not mobile-friendly, it’s time to make the switch and ensure that your business stays competitive in the online marketplace.

Let Lemon Head Design Help Your Business Succeed Online 

As Utah’s leading web design company, Lemon Head Design has the expertise to make sure your new or retooled website is mobile-ready and set up to capture optimal numbers of new customers and cultivate repeat customers. We have state-of-the-art tools and cutting-edge programs to ensure that your website is beautiful and easy to navigate. 

Lemon Head Design is a web services agency that has a proven track record of helping businesses be successful with well-designed, money-making websites. Our award-winning designers produce websites with the user in mind so businesses can more easily connect with potential customers. 

Among the online services we provide are Web development, Web maintenance, graphic design, marketing services, and Chatbot with Live Chat and SMS. 

For more than a dozen years, Lemon Head Design has been the premier source for website design in Utah. We have helped hundreds of our clients succeed online.  Why shouldn’t our next client be you?


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