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The Role of Color in Web Design

The Role of Color in Web Design

The use of color for web design is critical to the success of your website. Color is a powerful element that can impact emotions, convey meaning, and create visual interest. When color is used correctly, it will enhance the user experience, as well as heighten engagement and improve conversions. 

What it comes down to is having the right color scheme on your web pages is crucial in attaining a professional, high-quality website that is well-received by visitors. If your website is not appealing, your bounce rate will dramatically increase, and visitors will flock to your competitor’s websites.

 How important is the use of color for your company?  A study by the University of Loyola Maryland shows that color has the potential to increase brand recognition by up to
80 percent.


Color Theory Explained

Creating a website for your business begins with understanding the theory that goes into color schemes. Color schemes start by examining the color wheel, where we find three color groupings:

Ø  Primary Colors (yellow, red, blue)

Ø  Secondary Colors  (orange, violet, green)

Ø  Tertiary Colors  (yellow orange, red orange, red violet, blue violet, blue green, yellow green)

It’s important to note that primary colors cannot be created by mixing other color combinations. However, primary colors themselves are able to be mixed to form new colors, which are secondary colors. Tertiary colors are made by mixing secondary colors.

Color theory determines how colors are to be combined for maximum use and appeal. This will vary based on the format and content of the company website. Choosing colors for a website requires selecting color combinations that are sober and harmonious to the eye.

The most straightforward way to select color combinations is by mixing comparable colors to find out if they work well together. Colors can be combined in website design from the same color palette or different ones. However, they should not be too bright, too dark, or distract from the content.


Color Choice for Your Website Really Matters

When it comes to selecting the right colors for your business website, you should begin by thinking about the significance of color to the human mind. For example, color creates ideas, expresses messages, sparks interest, and generates specific emotions.

Certain colors hold a universal significance. For example, it is widely understood that red is a color for warning and green means go. However, put together, many people will associate the color combination of red and green with Christmas.

Bright colors tend to indicate a happy and positive mood. Conversely, dark colors will project the opposite. Within the psychology of colors, warm colors reveal excitement, optimism, and creativity; cool colors represent calmness, peace, and harmony. 

When it comes to selecting colors for your website, it is not about merely choosing colors you’re partial to. The colors you choose need to strengthen the website and branding of your company.

By considering color combination as a science – seeing how colors work together literally – and as art – by observing what colors symbolize and how they are evaluated internally and emotionally – the appropriate color combination for website design will be achieved.


Colors and Brand Identity

You will find that color plays a critical role in brand identity. Many well-known brands utilize specific colors in their logos and marketing materials to create a highly recognizable brand identity.

One example is Coca-Cola, which uses red and white, while Facebook uses blue. When you set out to design a website for your brand, it is essential that you use your brand’s colors consistently to create a cohesive appearance and reinforce the brand identity.


Colors and Call-to-Action Buttons 

Your call-to-action (CTA) is the last and most important element on your website to prompt online visitors to take action when it comes to buying your products or services. That means the colors you choose need to grab their attention quickly and effectively. The colors you select for your CTA button must convey a sense of urgency so visitors to your site feel compelled to take action right away.

In addition to purchasing your wares, a CTA may encourage site visitors to sign up for your newsletter or download a PDF or view a Webinar. The color of a CTA button will have an enormous impact on its effectiveness.

The colors red and orange are typically used for CTA buttons because they evoke feelings of urgency and prompt action. However, make sure that the color (s) you choose for the CTA button is consistent with the overall color scheme of your website. 


Colors and Visual Appeal of Your Website

Your website is the first impression your business will make with potential new customers. So, you need your website to be in top form. It must look beautiful, and the color scheme is a huge aspect of your website’s appearance.

You’ll want to consider that color psychology also involves factors such as white space and strategic color placement, as well. Keep in mind that just because a particular color looks attractive to a specific target audience doesn’t mean your website should be saturated in it.

When it comes to creating visual harmony with your website design, there is a balance called the “60-30-10 rule”:  A primary color dominates 60 percent of the area; a secondary color covers 30 percent of the visual field, and an accent color finishes the remaining 10 percent.


Importance of Colors in Website Design


Let’s take a look at the types of colors that tend to be best suited for specific target audiences and certain industries:

Blue — Larger institutions, such as banks and manufacturers use this color to evoke trust. Examples are Chase Bank and General Electric

Green — Natural foods and products, recreation.

Orange — Construction, technical, and food industries, promoting creativity and safety.

Purple — Female audiences, beauty products, religious organizations.

Red — Younger audiences, call to action, urgency, medical/healthcare industry.

Yellow — Cheerfulness and leisure, typically used as an accent color.


Let Lemon Head Design Help Your Business Succeed Online

Lemon Head Design is a web services agency that has a proven track record of helping businesses to be successful with well-designed, money-making websites. Our award-winning designers produce websites with the user in mind so businesses can more easily connect with potential customers.

Our website design expertise includes selecting the right colors that will make your website pop. The colors we select are designed to prompt online visitors to take action and become your newest customers. We at Lemon Head Design have the knowledge of the use of colors to apply them in ways that will inspire visitors to your site to dig deeper and learn about and ultimately purchase your products or services.

 With Lemon Head Design, we will create a professional, eye-catching website and Logos that attracts the people you want as customers, all while contributing to your bottom line! 

For more than fifteen years, Lemon Head Design has been the premier source for website design in Utah. We have helped hundreds of our clients succeed online.  Why shouldn’t our next client be you?

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