Utah’s Premier Ways That Digital Marketing Could Increase Your Company’s Bottom Line
Have you thought about how important digital marketing could be to your business? Perhaps you are wondering if spending money to promote your company online is worth the expenditure.
Examples of digital marketing are the following:
- Search Engine Optimization
- Google Ads/PPC
- Search Engine Marketing
- Email Marketing
- Social Media Marketing
- Digital Advertising
- Marketing Automation
Although you may be ambivalent about shelling out dollars for digital marketing, consider what it may mean for your bottom line. That’s right. Online users report that if a company doesn’t have an online presence, for example, they will lose interest in that business and visit their competitors online.
For example, your leads usually do their shopping online. They find out about businesses on social media channels. That is why it is essential that your business meets your prospects, and your existing customers where they are – and that is online.
Here are the types of digital marketing initiatives that have the potential to connect you with your ideal target audience and increase your profit margin.
Digital Marketing — Website
Consumers will not likely purchase from a business that does not have a website. More than half of all consumers – 56 percent – say that they don’t trust a business that does not have a website. And, for those companies that do, 67 percent of people cite a website’s design as the number one factor in determining a business’s credibility, according to a recent study.
The vast majority of consumers will visit a company’s website to find the products or services that they want to purchase. If you are a business owner and you don’t have a website, you’re missing out on a lot of new customers. Can you afford to lose that much money in new business?
The potential of your website and online marketing, in general, is significant when it comes to enticing prospects to purchase what your company is selling. Your business should not only have a website, but it better be mobile friendly, as well.
For example, as much as 88 percent of consumers who search for a business do so on a mobile device – a tablet, smartphone, or iPad. These online users will then call or visit that company, typically within 24 hours.
Both your existing customers and your leads will be quick to evaluate your website. For instance, online users will usually take only 50 milliseconds (0.5 seconds) to form an opinion about your company’s website.
Digital Marketing — Social Media
More than half the world is now active on social media. Social media gets big results for businesses that use it to reach their ideal prospects. And it works. About 75 percent of marketers say that their social media marketing efforts have led to increased traffic.
It is on social media channels that the people you want to target spend much of their time. For example, on average, social media users spend more than 2 hours a day on various social media channels.
Still not convinced that social media is highly effective for connecting with your target audience? About 97 percent of digital consumers have used social media within the past month. That’s just too many people to ignore when it comes to promoting your brand.
Digital Marketing — Blogging
So many businesses rely on blogging to increase their website traffic. Publishing blogs benefits businesses by creating trust with customers and building brand awareness. If you’re not using blogs to help establish your authority in your industry and enhance your legitimacy online, then you’re missing out on a large swath of potential new customers.
You can be sure that your competitors are utilizing blogs to carve out a niche for themselves in your industry. For example, 48 percent of companies that have a content marketing strategy leverage blogging. What’s more, organizations that prioritize blogging achieve 13 times the return on investment (ROI) of those who don’t.
If you want to increase the chances that your business will be noticed by your target audience, then blogging is a must-have in your digital marketing repertoire. As many as 60 percent of people purchase a product after reading a blog post about it.
Digital Marketing — Videos
Videos can be captivating when it comes to heightening the interest of your prospects and engaging your existing customers. With the right pitch, and the ideal amount of time – typically three to six minutes long – your video could potentially convert many leads into your newest customers.
- Consider these eye-popping stats:
- Product videos can increase purchases by 144 percent.
- Companies that leverage video content in their marketing strategy experience a 41 percent increase in traffic through web searches. This increase in web traffic is fueled by the desire among online users to view product videos.
- Nearly 90 percent of marketers are satisfied with the ROI of their video marketing efforts on social media.
- 54 percent of consumers want to see more videos from the brands that they follow.
- It is projected that by the year 2023, 83 percent of the world’s internet traffic will be video.
Digital Marketing — Photos
Incorporating photos into your digital marketing initiatives will play a huge role in stimulating more engagement with existing customers and your customer prospects. When used for maximum impact, photos will funnel more visitors to your website, encourage social shares and prompt consumer interactions with your brand.
Consider these stats when it comes to the ROI of using photos as part of your digital marketing strategy:
- On average, social media posts that include images receive 650 times more engagement than text-only posts.
- When information is paired with images, people will retain 65 percent of the information, rather than 10 percent without.
- The brain processes images 60,000 times faster than text.
Digital Marketing — SEO
SEO (Search Engine Optimization) is essential because it makes your website more visible, which heightens brand awareness. You’ll get more traffic to your site and convert more prospects into your newest customers.
Here are some figures that point to a stronger bottom line with SEO:
- On the first page of a Google search result, the first five organic results account for
67 percent of all clicks. That is potentially scores of online users who will visit your website.
- SEO can reduce the cost of customer acquisition by 87 percent, compared to digital advertising.
- 68 percent of online experiences begin with a search engine.
SEO is one of the most powerful ways to grow your business. It can help you generate leads, increase the stature of your brand, improve your conversion rates, and save your business money.
Digital Marketing — Google Ads/PPC
When done well, PPC (Pay-Per-Click) gets you the right leads, with the right message, and at the right time.
This digital marketing strategy is ideal for businesses who are budget conscious or have limited funds to allocate to online marketing. For example, Google Ads enable you to establish a limit on your daily and monthly expenditures. What’s even better, is that you can see exactly how your money has been spent with Google Ads. This allows you to optimize your PPC campaign going forward.
The success of PPC is based on a company’s ability to accurately read their data, as well as make adjustments to ad campaigns. They then wait for new data to come in. The next step is to measure the effectiveness of the changes your business has made to your PPC campaign.
Here are some key take-aways for PPC:
1) Results are easy to measure and track.
2) Provides a wealth of data.
3) Offers quick entry.
4) Works well with other marketing channels.
You can count on PPC to give you useful results that will play a pivotal role in growing your business.
Why Digital Marketing Makes Sense for Your Business
It behooves your business to jump on the digital marketing bandwagon. Digital marketing is the fastest growing industry right now. It is increasing at a rate of 25 percent to 30 percent every year.
Digital marketing is important because it connects your business with your customers and prospects when they’re online, and it’s effective for companies in all industries.
By using digital marketing, you can reach a global audience in a way that’s cost-effective, scalable, and measurable.
Lemon Head Design is Your One-Stop Shop for Premier Quality Digital Marketing
Lemon Head Design is recognized as the digital marketing expert in Utah.
Here are the digital marketing services that we offer to our clients:
- Web Design
- Web Maintenance
- Local SEO – Local SEO uses Google My Business and it also used an ad campaign through Google that is tailored for location. For example, we help real estate agents to get noticed within a very competitive and saturated industry.
- Online Marketing
- SEO – includes backlinking, Local SEO and PPC.
- Email Marketing
Cities in Utah that Lemon Head Design services clients include:
Cities in Idaho that Lemon Head Design is now beginning to serve include the following:
Twin Falls is known as the gateway to Snake River Canyon, which is located just to the north. Twin Falls is also commonly referred to as the Niagara of the West.
You’ll find natural wonders located all throughout Twin Falls. It is considered one of the most scenic canyon cities in the country.
Tourists and locals enjoy the Shoshone Falls as it cascades over a broad series of rocks. Shoshone Falls is one of the largest natural waterfalls in the U.S., surpassing the height of the famous Niagara Falls. It is 212 feet tall and 900 feet wide.
You can also trek up to Perrine Bridge, which provides breath-taking, panoramic views. It is also a popular launching point for BASE jumpers.
Jerome is well known for being the gateway to Magic Valley and home to many wonderful outdoor recreational adventures.
Among the most popular tourist sites in Jerome are the Craters of the Moon National Monument, Minidoka National Historic site, Sawtooth National Forest, and Thousand Springs. You’re sure to have a great time whether you prefer short day trips or longer excursions.
Kimberly is a quaint country town located in Twin Falls. Visitors to Kimberly embrace the fun recreational adventures that can be found in the Shoshone Falls and at Sun Valley.
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