Small business owners should track website sessions, traffic sources, and conversion rates weekly. Sessions indicate how many visitors came to the site, while traffic sources reveal where those visitors originated, such as Google search or direct visits. This data helps businesses understand their online visibility and the effectiveness of their marketing strategies.

To check your website traffic in Google Analytics, log in and navigate to ‘Audience’ and then ‘Overview.’ Set the date range to the past week and compare it to the previous week. This will show you the number of sessions and any changes in visitor behavior, helping you identify trends or issues that need addressing.

If you notice a drop in website traffic of more than 25%, investigate the cause immediately. Check for technical issues, such as broken links or server problems, and ensure your site is indexed by search engines. Additionally, analyze your competitors to see if they are outranking you, and consider adjusting your SEO strategies to regain visibility.

Small business owners should perform website checks weekly to stay on top of performance and address issues promptly. Weekly checks can help identify trends in website traffic and ensure that all functionalities, such as contact forms and e-commerce features, are working correctly, thus maximizing customer engagement and sales opportunities.