Which Colors Will Ruin Your Site’s Chances at Converting Sales

By March 21, 2016Design, Web Design

Today the internet is awash with hundreds if not thousands of business websites all across the globe, but have you ever asked yourself what colors serve to attract clients and which ones actually repel them? It is common knowledge that colors leave a first lasting impression and can subliminally affect how potential clients perceive your business.

It’s therefore important to know what specific colors mean to people and the specific feelings they invoke in them. Statistics clearly show the power of colors on consumers’ minds and how that influences their purchasing power. The choice of colors used on a site can promote or harm a site, inevitably affecting sales altogether. Herein is a list of colors that are likely to lower your sites sales:

1. Blue on a red background.

These two colors are too strong for each other and tend to compete for attention. As a result; they play tricks on the customer’s eyes causing fatigue and irritation. This inevitably causes the customer to leave your site before getting complete information about your products or services.

2. Yellow.

It is a vibrant color that easily attracts the attention of customers, but it’s not ideal as a background color since it can be alarming and unappealing. Since it is difficult to balance these two colors, when used against a red background, it can be very overpowering to the eyes.

3. White.

It is an expression of purity and cleanliness. A good balance of white is needed in a site since too much of it creates a feeling of emptiness and this can be boring to the eyes. When using it as a background, avoid light colors on it.

4. Black.

It should be used minimally and not as a site’s background. This is because it is too strong and has a tendency to overpower every other color on the page including white. Texts on a black background are completely unreadable.

5. Bright Blue.

It is a great color for a website but when used as a background, it can be too strong to look at. The closer to neon it gets, the more difficult it becomes to look at for a considerable period of time. Ultimately, this does not do your business any good.

6. Neon colors.

As much as they are eye catching, they tend to be irritating and they tire the eyes easily. As a result, they end up causing annoyance instead of feelings of happiness that businesses want associated with their products.

7. Jungle green.

This color should be used selectively and definitely not as a background because it is too intense and makes any text on it unreadable. That said, the worst colors to use on such a green background are shades of yellow, green or purple.

8. Multiple-colored boxes.

When many different colors are used together they are unappealing to say the least. They confuse the eyes making readers unable to focus.

When choosing colors for your website, it is very crucial that you consider them very carefully because of the effect they have on potential clients who visit your site. A poor choice of color can leave the client feeling irritated or affect their mood negatively, forcing them to leave your site. The ripple effect is that business sales drop significantly.

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