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Why Website Maintenance is So Important

Your website presence, no matter your industry, can have a major impact on the success of your business. The majority of your potential customers, as well as your existing customers, will visit your website before they make a purchase. Make no mistake, your optimized website will be a make or break for generating adequate revenue for your business. 

Once you have a website up and running, you need to focus on website maintenance. Just like any other technology function or program, your website requires regular maintenance to ensure it operates well and that all elements are in sync. You should always include website maintenance in your website development budget because a well-maintained website is critical for real-time service industries. It also enables you to maintain the value of your website over time. 

7 Reasons Website Maintenance is Crucial for the Operability of Your Website 

1)     Security & Protection

Unfortunately, hackers are always attempting to look for vulnerabilities in business websites and create havoc. Your website may be a target for security hacks on a regular basis. But if you have a capable website maintenance team dedicated to perform periodic maintenance, they can identify bugs on your website and quickly fix them to prevent attacks. 

The key to website security is keeping your web hosting server’s software, as well as your website’s software, updated with the latest patches and security releases.  In the meantime, your website maintenance team will remove any infection or threat if your website is hacked. 

Robust website security calls for using strong and secure passwords, removing old and outdated applications and backups, and making sure no sensitive temporary files are available on your website. 

2)     Improved User Experience

If you have an effective website maintenance plan in place, you are likely to enjoy successful lead generation and improved conversion rates. You must ensure that your website operates and functions intuitively, so you have a better chance of visitor conversions on your website. 

Your website maintenance team should be charged with fixing technical issues such as page loading errors, poor grammar, spelling mistakes, and broken links, so your website doesn’t have glitches that might lead to a poor user experience. When your website operates well, users will benefit with features and functions that run flawlessly, making for a positive user experience and an optimized conversion rate. 

3)     Working Backup

When you have in place a regular website maintenance schedule, it enables your business to have a dependable backup in the event your system crashes or you experience negative activity in your website’s source program. It is much easier to recover with a working backup than it is to have to begin building up your website again. 

You should have your website maintenance team back up two website elements, which are the source code (CSS codes, HTML, PHP, and other plugins) after all updates, and the website’s content – images, text, video or audio files. Taking these actions is necessary in order to avoid the loss of files, plugins, and/or content. 

4)     Regular Content Updates

It is vital that the content on your site is frequently updated via website maintenance. This will ensure that your visitors return to your website. By periodically refreshing your content, it makes it more engaging and relevant to user’s needs and wants, and it enables your site to rank high in internet searches. 

Take advantage of routine website maintenance by refining and updating your content and reviewing your keywords and phrases that garner the most interest among your site’s visitors. You will ultimately generate more leads and heighten your conversion rates. 

Among the types of content you should update to optimize the user experience are the “About” page that describes your business, promotional campaign content, giveaway or contest content, and awards and honors for your company. 

5)     Compatibility with New Technology

You will find that the internet is a fast-evolving space that runs on the latest technologies.  This helps to ensure a superior user experience.  That is why it is imperative that your business regularly reviews the compatibility of your website and make sure it is aligned with the best and most recent technologies. 

Your website maintenance team should examine the website’s use of internet technologies and programs in order to implement the latest technologies that makes your site compatible and operating on all devices.  For example, it could be difficult for online users to access your website from a mobile device.  That is why you need to have a mobile-friendly website. 

You want to strive for compatibility with the latest algorithms and tools. For example, search engines typically rate sites high in their rankings that are error free, fast, well maintained, and contain fresh content.  When you regularly update and maintain your website, your site will have improved search results, meaning more online users will see your business on Search Engine Results Pages, or SERPs. 

Implementing website maintenance will assist you in adjusting to the demands of dynamic search engine algorithms.  This allows you to optimize your SEO rankings. 

6)     Proper Monitoring and Tracking

A major advantage of having a website maintenance plan in place is that you can determine if your website is consistently in line with your company’s marketing goals. By examining the metrics of your site, you gain valuable information regarding the progress of your campaigns. This enables you to establish new strategies to help you meet your sales target. 

There may be certain situations that call for you to revise your website development techniques and put in place new strategies to assist your business in reaching its sales target. Only by having a sound web maintenance program will you know if your website is generating positive results for your marketing and sales campaigns. 

7)     Promotion of Brand Image

It is important to realize that your website is, for many consumers, their first glance of your business.  It is your website that enables prospective new customers to form the initial impression of your company. 

In order to positively promote your company brand, you need a website that runs optimally. Keeping your website’s software, themes, and plugins up to date will significantly affect its performance. Your website maintenance team will make sure these updates are regularly completed, which brings about a sterling brand image supported by a high performing website. 

Website Maintenance Linked to High Performing Websites 

The success of your website and your business relies primarily on your website being a valuable source of information. How your website operates depends on the quality of website maintenance you have in place to support it. Don’t skimp on maintenance, as a well-run website has extensive benefits that will impact your bottom line. 

Lemon Head Design Delivers Superior Website Maintenance Services 

We invite you to allow Lemon Head Design to be your web development agency of choice. With our expert website development teams, you get the website maintenance service your team needs to grow and prosper. 

At Lemon Head Design, we understand that each business has unique needs and special preferences. That is why we suggest you mix and match our website maintenance plans with some additional add-ons and build a custom plan that fits your company. 

Let Lemon Head Design deliver world-class web maintenance so your website can be a vehicle that boosts your visitor conversion rate and bolsters your bottom line.

Let Lemon Head Design Help Your Business Succeed Online 

Lemon Head Design is a web services agency that has a proven track record of helping businesses – and dental practices – be successful with well-designed, money-making websites. Our award-winning designers produce websites with the user in mind so businesses can more easily connect with potential customers. 

Among the online services we provide are Web development, Web maintenance, graphic design, marketing services, and Chatbot with Live Chat and SMS. 

With Lemon Head Design, we will create a professional, eye-catching website that attracts the people you want as customers, all while contributing to your bottom line! 

For more than a dozen years, Lemon Head Design has been the premier source for website design in Utah. We have helped hundreds of our clients succeed online.  Why shouldn’t our next client be you?

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