The Need For Digital Marketing Services
How important and relevant are digital marketing services when it comes to growing your business? According to a recent study, 67 percent of people cited a website’s design as the number one factor in determining a business’s credibility. What’s more, more than half of all internet users (57 percent) say they won’t recommend a business that has a poorly designed website on mobile.
The potential of your website and online marketing, in general, is significant when it comes to enticing prospects to purchase your products or services. For example, as much as 88 percent of consumers who search for a type of business on a mobile device call or visit that business with 24 hours.
Consumers are quick to assess the operability of your website. For instance, it takes only 50 milliseconds (0.05 seconds) for users to form an opinion about your website that will determine whether they will like your site or not. Your website is the best tool that you have to promote your brand and create that all-important favorable initial impression.
When it comes to building your brand and expanding your customer base to ensure a robust bottom line, you need to leverage the powerful tools that digital marketing offers. If you want a firm foothold in the marketplace for your industry, then it behooves you to have a dynamic and beautiful website, implement smart SEO, -- which should include backlinks – and execute mobile marketing initiatives.
Digital marketing offers a treasure trove of ways to effectively reach your target audience and persuade them to buy your products or services. Utilizing digital marketing enables your business to develop a laser focus on the activities of your prospective new customers. This allows you to personalize communications with them. By establishing a relationship with your customers, you become to them a trusted partner.
In essence, your business needs digital marketing in order to be successful at rising above the competition.
Digital Marketing Allows Your Business to Communicate with Prospects at Every Stage of the Buying Process
With the tools available to you for digital marketing, your business has the ability to promote the value of your brand and your main selling points to potential new customers. By leveraging digital marketing tools such as your website, email marketing, digital advertising, social media marketing, and Search Engine Optimization (SEO), you can effectively influence the perception consumers and your customers have of your company.
From the beginning – spurred by initial interest – to the point of purchase, digital marketing gives your business the tools to connect with your new customers and gain their trust and loyalty.
Digital Marketing Enables Your Business to Generate a Consistent Lead Pipeline
What you can do with the power of digital marketing is to create a sales funnel, which is a system for generating leads on a regular basis, as well as generate sales from traffic. Your sales funnel will allow you to convert online traffic into brand enthusiasts.
With your sales funnel, you are able to generate leads in a more systematic and predictable way than you can with traditional marketing. Ultimately, the objective of a sales funnel is to convert a high percentage of prospects into active leads.
Digital Marketing Gives Your Business the Ability to Optimize & Improve Conversion Rates
As opposed to the limitations of traditional marketing, digital marketing provides you with online advertising platforms that can significantly improve your ad conversion rate. Digital marketing tools let you closely track every interaction of a prospective customer with your business.
Additionally, the majority of advertising platforms include some level of reporting, which you can utilize to refine your ad targeting, copy, and design.